Small Business Saturday Marketing

Your Last-Minute Guide to a Successful Small Business Saturday

According to American Express, customers spent an estimated $5.7 billion at small, independently owned businesses in 2013. Those businesses who did seize the Small Business Saturday got a pretty piece of that profitable pie.

This year, Small Business Saturday is on November 29th, but If you haven’t gotten your business ready to participate, no worries. We have some quick and easy tips to get yourself in line for a slice of that pie before this Saturday.

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Holiday Email Marketing

Cut Through the Clutter: Make Your Email Marketing Stand Out This Holiday Season

It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?

Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.

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Multichannel Holiday Marketing Stats

The Importance of Multichannel Holiday Marketing Proven By Stats [INFOGRAPHIC]

The importance of marketing on multiple channels (in-store, on your website, via email or social media, in print, etc.) is undeniable; especially during the holidays. Consumers actually expect it from you.

Don’t believe me? Check out our infographic chock-full of stats that prove the importance of multichannel holiday marketing.

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