You know that email marketing has an important place in your digital marketing strategy (if you’re still unsure, check out another one of our blog posts), but are your campaigns as effective as they could be?
Without a doubt, Snapchat is the medium of the millennials, with 71% of its users under the age of 25. There are over 100 million active users and over 400 million “Snaps” sent every day, and these numbers are increasing rapidly.
A company logo is often the first impression that a consumer gets of your brand, so you want to make sure it’s sending the right message. Get some tips from top brands with iconic logos in this infographic!
The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.
Shopping cart abandonment is unavoidable, but it doesn’t have to be a loss for your business. In this post, we take a look at some of the more detailed research that has been done on online shopping cart abandonment, and discuss some tools and strategies to work against that trend.
The digital world is a-blazing following the announcement of a new and improved partnership between Google and Twitter. This alliance is going to take the impact of real-time marketing to a whole new level, as relevant tweets will begin to display in Google search results within moments of being posted.
Inbound marketing is transforming the marketing space, so we put together a brief overview (with the help of our partners at HubSpot) to uncover what inbound is all about and how you can incorporate it into your marketing plan.