Snuffing out the most debilitating creative impediment: fear

Snuffing out the most debilitating creative impediment: fear

Your mind and body are gripped by fear and anxiety, and the reason could be as mundane as a mouse click.

None of us are immune, and it can take a great deal of personal focus and self-control to overcome fear. Let’s address some common sentiments and attempt to recognize what sparks our fear – all the better to snuff it out.

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4 of the most innovative brand building campaigns of recent years

There are many potential ingredients for an intriguing brand building campaign. Whether it’s a beautifully shot commercial, amusing billboard or even a controversial opinion, there’s one element they all have in common – originality. The world’s most established names in business are always shaking things up and trying something new. While moving with convention may seem like a safe and reliable idea, over time it can seriously hinder the brand building process.

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How to use trade shows for content marketing

How to use trade shows for content marketing

If you’re a business who deals mostly with online content, is it possible to attend a trade show and sell a crowd on something that’s not tangible? For businesses who want to use such an event as leverage for content marketing, there are a few key tips that can help to facilitate success.

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The Google+ Post Ads revolution

The Google-volution that has taken on the Internet is once again taking on the world of marketing. The beat? +Post Ads.

Beginning last April, Google+ began a new campaign: get 1,000 followers on your Google+ page, and you can advertise your company’s content through a +Post Ad. The Ad, which has already reportedly brought on 50% more engagement from customers than traditional advertising, allows you to engage your Plus content with multiple sources across the Internet.

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