This week, Craig discusses the final element in the inbound marketing methodology â€“ delighting your customers â€“ with Pat DePuy. One of Mainstreethostâ€™s inbound marketers, Pat focuses on content creation, content marketing and social media sharing. Watch and learn how we delight our customers with content.
As a business owner, you must have thick skin to protect yourself and your sanity from bad reviews and less than favorable comments about your brand (products and services included). Unfortunately, criticism â€“ and not always constructive criticism â€“ comes with the territory of being in business. Itâ€™s not always the negative comments that make the greatest impact on your business, but HOW you respond to them.
Letâ€™s talk about why people love linking to certain content, and what you can do with your own content to make it more link-worthy. Weâ€™ll concentrate on three key factors that influence content engagement, and how they subsequently affect backlinking: Who you are, what you produce, and how you present it.
When it comes to using inbound marketing for qualifying leads and turning them into customers, your qualifiers are the first line of communication. They are the ones who are building the initial trust, setting the sales people up for success.
Watch as Craig Kilgore and Dave Perry chat about turning leads into customers.
He’s our liaison between marketing and sales, and his name is Brandon Koch. Brandon takes care of incoming leads, calling those who express interest in Mainstreethost and exploring how we can best meet their needs.
Find out more about Brandon, his love for Buffalo sports and recent ice fishing adventures in this week’s edition of #MSHMondays.
Free and cheap doesnâ€™t usually get the job done correctly or completely. Sure, a free trial of new software is a great way to test out something new, but when youâ€™re building a new website and you decide to go the cheapest route possible, youâ€™re bound to run into some serious SEO limitations.