Whether itâ€™s a formal, in-depth strategy – which Iâ€™m personally partial to – or a general conversation about the goal of a task, developing a well thought-out strategy is imperative to the planning process.
On this weekâ€™s #MSHUnderReview, Brandon and I sit down to chat about the importance of defining your marketing mix. We will also touch on some questions to ask yourself during the process of defining your 4 Ps of marketing for a new or existing offer.
Kevin is a part of our web development support team, making him the go-to-guy for website functionality fixes. For him, it’s all about stepping off the beaten path and building something he’s otherwise unfamiliar with. And Kevin always knows how to enjoy himself and keep the mood light, whether he’s crafting a website or drawing up a new character on paper.
This week, Brandon sits down with Phil Smith, Mainstreethostâ€™s Content Manager, to discuss how a business can build trust with their audience through content and blogging. Watch and learn how you can apply this to your content marketing efforts.
She’s the proposal-processing, payroll-powering, morale-boosting matriarch of the office. Her name is Jenny Lipomi, and we’d be between a rock and a hard place without her. Her hands are in a little bit of everything, and she makes it her job to help out everyone and anyone who needs it.
Learn more about our Executive Assistant, her love for bowling and her extensive snow globe collection in this week’s edition of #MSHMondays.
As a marketer, Iâ€™m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, Iâ€™ve been a proponent of integrated marketing, and then I heard a new term â€“ synchronized marketing. Although my initial interest was the first word in the term â€“ synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.
Something clicked and I was enchanted by this concept…
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why theyâ€™re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.