10 Surprising Social Media Facts [INFOGRAPHIC]

Social media is extremely popular in today’s world. There is a social media platform for basically anything you can think of. Want to keep in touch with friends? There’s Facebook. Want to share a picture of your fancy food? Instagram is definitely the app to use. Want to get connected with your co-workers? Say hello to LinkedIn.

However, social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet. Thanks to Fast Company, I have combined a list of ten essential facts you should keep in mind when using social media to market your business. And what better way to present them than in an infographic?

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2 comments
DaveAuten
DaveAuten

Don't understand the #8 observations about driving the most traffic. The higher bounce rates mean less engagement, no?

Craig Kilgore
Craig Kilgore moderator

@DaveAuten Without diving beyond the surface data, that is certainly one assumption you could make. I would disagree though, and here's why: When you think about the types of content being promoted on social media, it's typically blog posts, landing pages, ebooks, ecommerce pages, etc. It's content that the promoter is expecting action out of, whether that action is reading a post, filling out a form, downloading an ebook, or purchasing a product. Rarely (not saying it's not possible) do you see publishers promoting entire websites. If they were and when they are, you're comment is spot on. Assuming that 90% of the content being promoted on social media falls within the types of content I first mentioned, the high bounce rate wouldn't alarm me. I'm expecting my visitor, who found me through my promoted Facebook post, or my Tweet to land on my page / content, and then consume it / act on it / download it / purchase it and leave.


Sorry for the long winded response, but hopefully that helps shed some light on the high bounce rate statistics.