This week, Craig discusses the final element in the inbound marketing methodology â delighting your customers â with Pat DePuy. One of Mainstreethostâs inbound marketers, Pat focuses on content creation, content marketing and social media sharing. Watch and learn how we delight our customers with content.
Posts By: Courtney Christman
As a business owner, you must have thick skin to protect yourself and your sanity from bad reviews and less than favorable comments about your brand (products and services included). Unfortunately, criticism â and not always constructive criticism â comes with the territory of being in business. Itâs not always the negative comments that make the greatest impact on your business, but HOW you respond to them.
When it comes to using inbound marketing for qualifying leads and turning them into customers, your qualifiers are the first line of communication. They are the ones who are building the initial trust, setting the sales people up for success.
Watch as Craig Kilgore and Dave Perry chat about turning leads into customers.
Free and cheap doesnât usually get the job done correctly or completely. Sure, a free trial of new software is a great way to test out something new, but when youâre building a new website and you decide to go the cheapest route possible, youâre bound to run into some serious SEO limitations.
In the world of search engine optimization (SEO), things can get tricky quickly, even for someone whoâs been working in the industry for more than two years. And this is no different for 301 and canonical redirects. While many think these function in the same way, theyâre actually used for completely different purposes.
Once you have the right audience expressing interest in your business, you know youâre doing something right. But whatâs the next step? Where do you start with qualified incoming leads, and how do you turn them into customers?
What do you do once you have an inbox full of potential leads? How and why should you qualify them? How do you determine if theyâre even ready to become a customer?
What was supposed to be a post about the seven things I love most about being a blogger turned into my love letter to writing and blogging. I guess it makes sense, me being an egotistical writer and all.
During the last two weeks of #MSHUnderReview, we reviewed the basics of calls-to-action and landing pages. This week weâre going to continue with conversions.
For years, SEO professionals have warned against duplicate content.
Phrases like, âJust donât do itâ, âMake sure every pageâs content is uniqueâ, âYou donât want to be penalized for duplicate contentâ have been heard âround the world.