Whether itâ€™s a formal, in-depth strategy – which Iâ€™m personally partial to – or a general conversation about the goal of a task, developing a well thought-out strategy is imperative to the planning process.
Posts By: Courtney Christman
On this weekâ€™s #MSHUnderReview, Brandon and I sit down to chat about the importance of defining your marketing mix. We will also touch on some questions to ask yourself during the process of defining your 4 Ps of marketing for a new or existing offer.
This week, Brandon sits down with Phil Smith, Mainstreethostâ€™s Content Manager, to discuss how a business can build trust with their audience through content and blogging. Watch and learn how you can apply this to your content marketing efforts.
On Wednesday, March 26, Twitter announced two new mobile features that allow photos to be more social.
As a marketer, Iâ€™m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, Iâ€™ve been a proponent of integrated marketing, and then I heard a new term â€“ synchronized marketing. Although my initial interest was the first word in the term â€“ synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.
Something clicked and I was enchanted by this concept…
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why theyâ€™re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.
On this weekâ€™s edition of #MSHUnderReview, Craig sits down with Dayna Kilgore, Mainstreethostâ€™s web development sales consultant, to chat about ecommerce and shopping cart websites.
Welcome back to another edition of #MSHUnderReview. Mainstreethostâ€™s Social Media Manager, Erin Shipley is back! This week, Craig and Erin discuss the importance of social media monitoring and reputation management. Theyâ€™ll also chat about how you can do this all from one place using a social monitoring software program.
Watch and learn how social monitoring and reputation management can help your business make the most of your social networks and online listings.
With St. Patrickâ€™s Day quickly approaching, green is all around us. However, that doesnâ€™t mean everything we turn green this weekend is meant to be green. I know some will disagree with my list, but hey, to each her (or his) own.
On this weekâ€™s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two yearsâ€™ experience under his belt, Brandon is responsible for Mainstreehostâ€™s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.