Posts By: Courtney Christman

IMC to Synchronized Marketing: a pivotal paradigm shift in marketing

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As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.

Something clicked and I was enchanted by this concept…

#MSHUnderReview: the importance of social monitoring and reputation management

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Welcome back to another edition of #MSHUnderReview. Mainstreethost’s Social Media Manager, Erin Shipley is back! This week, Craig and Erin discuss the importance of social media monitoring and reputation management. They’ll also chat about how you can do this all from one place using a social monitoring software program.

Watch and learn how social monitoring and reputation management can help your business make the most of your social networks and online listings.

7 things that shouldn’t be green


With St. Patrick’s Day quickly approaching, green is all around us. However, that doesn’t mean everything we turn green this weekend is meant to be green. I know some will disagree with my list, but hey, to each her (or his) own.

#MSHUnderReview: delighting your customers with email marketing

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On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreehost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.