Posts By: Courtney Christman

IMC to Synchronized Marketing: a pivotal paradigm shift in marketing

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As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.

Something clicked and I was enchanted by this concept…

#MSHUnderReview: the importance of social monitoring and reputation management

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Welcome back to another edition of #MSHUnderReview. Mainstreethost’s Social Media Manager, Erin Shipley is back! This week, Craig and Erin discuss the importance of social media monitoring and reputation management. They’ll also chat about how you can do this all from one place using a social monitoring software program.

Watch and learn how social monitoring and reputation management can help your business make the most of your social networks and online listings.