Posts By: Olivia Roat

What Have You Done For Me Lately? Thoughts on the Brand-Customer Relationship

BuzzFeed Community Awards

Last week I had the amazing privilege of attending Inbound 2013 in Bahstahn…err, Boston. One thing was apparent to me the entire time that I spent at the conference. People freaking love HubSpot. When Brian Halligan announced HubSpot’s new features like Social Inbox, COS, and Signals, people went nuts! Actually people applauded and cheered as… Read more »

7 of Your Facebook Ad Questions Answered

Facebook Ads Page Post Link Ad

People will forever debate how ads fit into the fundamental nature of Facebook, a site people join so they can keep in touch with friends, post and look at pictures, overshare, Facebook stalk other people, etc. I won’t get into the debate about whether commercial efforts can work in the long term on an inherently… Read more »

How to Stop Three Blogging Mistakes Dead in Their Tracks

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If you’ve been in the inbound marketing world for a while, you know that people have a tendency to glorify thought leaders in the industry. These individuals know a lot, and they can teach us a lot. And it’s awesome that people aspire to one day have that same level of knowledge, insight, success, expertise,… Read more »

The Goofproof Guide to the Seven Most Confusing Punctuation Marks

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When people give tips on content creation, they invariably include something like, “edit for grammar” or “pay attention to the rules of grammar.” That’s excellent advice, but I often think there’s something going on that a lot of marketers who write blog posts, ebooks, newsletters, or whitepapers don’t talk about. What if you’re not well-versed… Read more »

Three How-tos on Instagram Marketing

Instagram Anthropologie

Lately everyone’s loving on visual content, and for a good reason too: 90% of information transmitted to the brain is visual, and visuals are processed in the brain 60,000x faster than text.

And even though the means through which we present visual content may change (Snapchat, Instagram, Vine, Instagram video), the ability of visual content to impact people stays the same. Given the new-ish arrival of Instagram video, which lets marketers get even more creative with the type of content they create and share, I thought now would be the perfect time to give some tips on Instagram.

I’ll cover three Instagram how-tos for marketers who are trying to ride the visual content wave and have some questions about the app: how to use Instagram if you don’t sell visually appealing products, how to see which Instagram users have interacted with your business, and how to track your Instagram marketing efforts.

5 Brands That Are Doing Great Things on Instagram


When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.

And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platform’s power, and how you can incorporate these practices into your Instagram efforts.

10 Tips for Killing Wordy Writing

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Doesn’t wordy writing drive you crazy? It’s easy to spot a wordy sentence or paragraph when you’re the reader, but sometimes it’s hard to be succinct when you’re the writer.

During the summer before my junior year of college, I interned for my local branch of the National Writing Project. I had the wonderful opportunity of working with different kinds of writers—poets, short story writers, non-fiction writers. Every day, I’d listen as people read aloud part of a piece they’d been working on. I quickly discovered that incredible writing is wicked tight writing.

When writing is tight, every word is significant. There’s no wordiness or redundancy. It sounds great, but all of us writers know that it takes a lot of messy editing to get those clean sentences. So here’s some help in eliminating unnecessary words: a list of phrases that you can put on the chopping block, and what you can replace them with.

Insanely Easy-to-Understand Answers to 8 Google+ Questions

Google Plus About People Edit

When I joined Google+ and started trying to get the hang of the whole thing, I had a lot of questions. Some of these ranged from the really basic to the more intricate. I quickly learned that many Google+ features are kind of obvious and intuitive once you know about them. The trick is getting to know them.

If you’ve just started your Google+ journey in prep for Author Rank, I’m sure you have a bunch of questions, and you’re probably looking for some tips/shortcuts too. I collected a bunch of questions, some I once asked and some I’ve heard others ask, and answered them. I also cover some keyboard shortcuts and text formatting.

Let the fourth and final post of this Google+ series begin!