Last week I had the amazing privilege of attending Inbound 2013 in Bahstahn…err, Boston. One thing was apparent to me the entire time that I spent at the conference. People freaking love HubSpot. When Brian Halligan announced HubSpotâ€™s new features like Social Inbox, COS, and Signals, people went nuts! Actually people applauded and cheered as… Read more »
Posts By: Olivia Roat
People will forever debate how ads fit into the fundamental nature of Facebook, a site people join so they can keep in touch with friends, post and look at pictures, overshare, Facebook stalk other people, etc. I wonâ€™t get into the debate about whether commercial efforts can work in the long term on an inherently… Read more »
If youâ€™ve been in the inbound marketing world for a while, you know that people have a tendency to glorify thought leaders in the industry. These individuals know a lot, and they can teach us a lot. And itâ€™s awesome that people aspire to one day have that same level of knowledge, insight, success, expertise,… Read more »
In my last post, I talked about how you can use built-in analytics in Twitter, Facebook, and Pinterest to tailor the content you create for and promote on those sites. You can also use Google Analytics to track your social media marketing efforts. Google Analytics allows you to delve way deeper into data than Twitter… Read more »
When people give tips on content creation, they invariably include something like, â€śedit for grammarâ€ť or â€śpay attention to the rules of grammar.â€ť Thatâ€™s excellent advice, but I often think thereâ€™s something going on that a lot of marketers who write blog posts, ebooks, newsletters, or whitepapers donâ€™t talk about. What if youâ€™re not well-versed… Read more »
Iâ€™ve been doing some social media work for clients lately, and I came across the Facebook page of a clientâ€™s competitor. I looked at several of the Facebook posts on the page and was really impressed by the number of likes and shares those posts received. I figured that those posts really resonated with this… Read more »
Lately everyoneâ€™s loving on visual content, and for a good reason too: 90% of information transmitted to the brain is visual, and visuals are processed in the brain 60,000x faster than text.
And even though the means through which we present visual content may change (Snapchat, Instagram, Vine, Instagram video), the ability of visual content to impact people stays the same. Given the new-ish arrival of Instagram video, which lets marketers get even more creative with the type of content they create and share, I thought now would be the perfect time to give some tips on Instagram.
Iâ€™ll cover three Instagram how-tos for marketers who are trying to ride the visual content wave and have some questions about the app: how to use Instagram if you donâ€™t sell visually appealing products, how to see which Instagram users have interacted with your business, and how to track your Instagram marketing efforts.
When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.
And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by InterbrandĂ˘Â€Â™s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platformĂ˘Â€Â™s power, and how you can incorporate these practices into your Instagram efforts.
DoesnĂ˘Â€Â™t wordy writing drive you crazy? ItĂ˘Â€Â™s easy to spot a wordy sentence or paragraph when youĂ˘Â€Â™re the reader, but sometimes itĂ˘Â€Â™s hard to be succinct when youĂ˘Â€Â™re the writer.
During the summer before my junior year of college, I interned for my local branch of the National Writing Project. I had the wonderful opportunity of working with different kinds of writersĂ˘Â€Â”poets, short story writers, non-fiction writers. Every day, IĂ˘Â€Â™d listen as people read aloud part of a piece theyĂ˘Â€Â™d been working on. I quickly discovered that incredible writing is wicked tight writing.
When writing is tight, every word is significant. ThereĂ˘Â€Â™s no wordiness or redundancy. It sounds great, but all of us writers know that it takes a lot of messy editing to get those clean sentences. So hereĂ˘Â€Â™s some help in eliminating unnecessary words: a list of phrases that you can put on the chopping block, and what you can replace them with.
When I joined Google+ and started trying to get the hang of the whole thing, I had a lot of questions. Some of these ranged from the really basic to the more intricate. I quickly learned that many Google+ features are kind of obvious and intuitive once you know about them. The trick is getting to know them.
If youĂ˘Â€Â™ve just started your Google+ journey in prep for Author Rank, IĂ˘Â€Â™m sure you have a bunch of questions, and youĂ˘Â€Â™re probably looking for some tips/shortcuts too. I collected a bunch of questions, some I once asked and some IĂ˘Â€Â™ve heard others ask, and answered them. I also cover some keyboard shortcuts and text formatting.
Let the fourth and final post of this Google+ series begin!