In anticipation for the big game, and of course, the night when commercials are actually watched, I decided to look back on the past eight years of Budweiserâ€™s Super Bowl commercials.
Cut out the â€śbikini-cladâ€ť, hyper-sexualized women in an advertisement and insert a gorgeous man (or several of them). This man could fit any womanâ€™s fantasy; heâ€™s the stereotypical stud-muffin. How do women feel about sexy ads now?
Storytelling and branding is a match made in heaven, like peanut butter and jelly, mac and cheese, and chicken wings and beer. They just go together, simply and magically. Itâ€™s the overall story of the brand. Itâ€™s the reason to choose one brand over another. Itâ€™s what produces a brand advocate. Often, this storytelling is exactly that: a story the brand paints for their audience through words and visuals.
I canâ€™t even pretend the holidays arenâ€™t my favorite time of year. And itâ€™s not just because of the obvious advantages like the great food, family time, Christmas carols, holiday shopping, snow and Christmas cookies, itâ€™s also because the marketing that comes this time of year is enough to make any marketer sing, â€śjoy to the worldâ€ť.
I must admit, I havenâ€™t always been the most avid online video watcher. Itâ€™s not that I donâ€™t enjoy them; Iâ€™ve just always been more of a reader or one to scroll through pictures. This isnâ€™t to say I never watch videos or share them; I just only share the really funny ones, or videos that make a lasting impression.
This got me thinking; what do the most shared videos have in common and what elements of these videos resonate with the most people?
For years, brands, celebrities and athletes have joined forces to make an impact on consumers, at times, these alliances have confused the audience, especially when the audience consists of the easily influenced, specifically children.
In an age where obesity and lack of physical activity is threatening the health and lives of our youth, brands continue to utilize personalities who resonate with and influence children, regardless of the product. Two huge brands that stand out to me are the National Football League (NFL) and the National Basketball Association (NBA), and their athletes.
These are the head-turners that leave us with an unexpected smile. Theyâ€™re the ads we donâ€™t see every day, and the ones we applaud for their raw creativity and clever execution.
A few weeks ago, had I been asked if I was a feminist, I would have said, hell no. However, that was before I truly understood the concept of feminism because like most women my age, I think of feminists as man hating, over sensitive hippies (yes, I know this is somewhat stereotypical, but hey, Iâ€™m just being honest). Often thought of as a man-hating movement, according to Oxford Dictionaries feminism is, â€śthe advocacy of womenâ€™s rights on the grounds of political, social, and economic equality to men.â€ť So, no, feminists are not man-haters (albeit some are), but inequality haters; I guess I am a feminist after all.
While we can always count on the North American beer brands, including Miller Lite and Bud Light to use football season and game day to release a new commercial, Iâ€™m more interested in the brands that take a player (or players) and effectively create a marketing campaign around them.
This season I have already witnessed many brands from various industries employ a football sensation to promote their products or services. Letâ€™s take a look at some of the most popular names in the NFL this season making an appearance beyond the gridiron, including Robert Griffin III, Aaron Rodgers, Colin Kaepernick, Russell Wilson, Peyton Manning and Eli Manning.
Iâ€™m going to come right out and say it: Coca-Colaâ€™s advertising schemes have pushed my buttons for a long time. They use campy, happy-go-lucky ads to manipulate consumer mindsets about a product thatâ€™s far from beneficial to our physical or mental well-beings. And they get away with it.