As a follow-up to our first 2015 Cannes Lions Festival post, here is an end-of-week roundup examining several important takeaways from the festival where marketers and advertisers converged to discuss new trends.
The Cannes Lions festival is a place for marketers and new media advertisers to converge and discuss industry trends. Here are some noteworthy takeaways.
Online dating companies like Tinder are increasing their efforts to sell ad space. These are strategies for both them and the brands they are selling to.
Programmatic advertising is being discussed more and more frequently these days, here’s a general look into what it is and how it works.
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
Within this post, you’ll learn why social media visuals are so important, plus the dos and don’ts of creating visuals that compel your audience to actually click, share, like, tweet, comment, etc.!
We’ve rallied up everything we could find about who is advertising this year, so consider this your ultimate marketing guide to Super Bowl XLIX.
Spotify has managed to do what others failed at: to bring advertisement to online streaming. Here are the latest developments in Spotify’s ad options for brands.
The Google-volution that has taken on the Internet is once again taking on the world of marketing. The beat? +Post Ads.
Beginning last April, Google+ began a new campaign: get 1,000 followers on your Google+ page, and you can advertise your company’s content through a +Post Ad. The Ad, which has already reportedly brought on 50% more engagement from customers than traditional advertising, allows you to engage your Plus content with multiple sources across the Internet.
In the midst of the USA potentially making history, here is my love letter to the marketing surrounding the 2014 FIFA World Cup. Though there are many brands doing great things, I picked out the best of the best.