Advertising

Why storytelling is so important to a brand’s success

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Storytelling and branding is a match made in heaven, like peanut butter and jelly, mac and cheese, and chicken wings and beer. They just go together, simply and magically. It’s the overall story of the brand. It’s the reason to choose one brand over another. It’s what produces a brand advocate. Often, this storytelling is exactly that: a story the brand paints for their audience through words and visuals.

The most memorable holiday commercials of 2013

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I can’t even pretend the holidays aren’t my favorite time of year. And it’s not just because of the obvious advantages like the great food, family time, Christmas carols, holiday shopping, snow and Christmas cookies, it’s also because the marketing that comes this time of year is enough to make any marketer sing, “joy to the world”.

7 of the most shared and emotionally stirring videos of 2013 (so far)

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I must admit, I haven’t always been the most avid online video watcher. It’s not that I don’t enjoy them; I’ve just always been more of a reader or one to scroll through pictures. This isn’t to say I never watch videos or share them; I just only share the really funny ones, or videos that make a lasting impression.

This got me thinking; what do the most shared videos have in common and what elements of these videos resonate with the most people?

How the NFL and NBA send conflicting marketing messages to kids

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For years, brands, celebrities and athletes have joined forces to make an impact on consumers, at times, these alliances have confused the audience, especially when the audience consists of the easily influenced, specifically children.

In an age where obesity and lack of physical activity is threatening the health and lives of our youth, brands continue to utilize personalities who resonate with and influence children, regardless of the product. Two huge brands that stand out to me are the National Football League (NFL) and the National Basketball Association (NBA), and their athletes.