Advertising

Why storytelling is so important to a brand’s success

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Storytelling and branding is a match made in heaven, like peanut butter and jelly, mac and cheese, and chicken wings and beer. They just go together, simply and magically. It’s the overall story of the brand. It’s the reason to choose one brand over another. It’s what produces a brand advocate. Often, this storytelling is exactly that: a story the brand paints for their audience through words and visuals.

The most memorable holiday commercials of 2013

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I can’t even pretend the holidays aren’t my favorite time of year. And it’s not just because of the obvious advantages like the great food, family time, Christmas carols, holiday shopping, snow and Christmas cookies, it’s also because the marketing that comes this time of year is enough to make any marketer sing, “joy to the world”.

7 of the most shared and emotionally stirring videos of 2013 (so far)

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I must admit, I haven’t always been the most avid online video watcher. It’s not that I don’t enjoy them; I’ve just always been more of a reader or one to scroll through pictures. This isn’t to say I never watch videos or share them; I just only share the really funny ones, or videos that make a lasting impression.

This got me thinking; what do the most shared videos have in common and what elements of these videos resonate with the most people?

How the NFL and NBA send conflicting marketing messages to kids

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For years, brands, celebrities and athletes have joined forces to make an impact on consumers, at times, these alliances have confused the audience, especially when the audience consists of the easily influenced, specifically children.

In an age where obesity and lack of physical activity is threatening the health and lives of our youth, brands continue to utilize personalities who resonate with and influence children, regardless of the product. Two huge brands that stand out to me are the National Football League (NFL) and the National Basketball Association (NBA), and their athletes.

7 ridiculously clever ways to advertise

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These are the head-turners that leave us with an unexpected smile. They’re the ads we don’t see every day, and the ones we applaud for their raw creativity and clever execution.

Feminism and marketing: taking a sledgehammer to a man-hating movement

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A few weeks ago, had I been asked if I was a feminist, I would have said, hell no. However, that was before I truly understood the concept of feminism because like most women my age, I think of feminists as man hating, over sensitive hippies (yes, I know this is somewhat stereotypical, but hey, I’m just being honest). Often thought of as a man-hating movement, according to Oxford Dictionaries feminism is, “the advocacy of women’s rights on the grounds of political, social, and economic equality to men.” So, no, feminists are not man-haters (albeit some are), but inequality haters; I guess I am a feminist after all.

A winning combination: football and marketing

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While we can always count on the North American beer brands, including Miller Lite and Bud Light to use football season and game day to release a new commercial, I’m more interested in the brands that take a player (or players) and effectively create a marketing campaign around them.

This season I have already witnessed many brands from various industries employ a football sensation to promote their products or services. Let’s take a look at some of the most popular names in the NFL this season making an appearance beyond the gridiron, including Robert Griffin III, Aaron Rodgers, Colin Kaepernick, Russell Wilson, Peyton Manning and Eli Manning.