Blogging

How Often Should You Post a Blog?

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Blogging is the heart of any business’s online marketing efforts, large or small; the sooner you get on board the better. According to a study, 91% of B2B marketers use content marketing to promote brand awareness, generate leads, and boost search engine rankings. Of that 91%, only 77% use blogs, and according to contentmarketinginstitute.com, only 57% of B2C marketers believe blogging is effective.

Five reasons your business should be blogging

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A relatively new concept for businesses, blogging has become more popular in the last eight years or so. Although it’s a foreign concept for many businesses, as a growing trend within the world of marketing, it’s important to understand what a blog is and why businesses should be blogging.