Blogging is the heart of any businessâ€™s online marketing efforts, large or small; the sooner you get on board the better. According to a study, 91% of B2B marketers use content marketing to promote brand awareness, generate leads, and boost search engine rankings. Of that 91%, only 77% use blogs, and according to contentmarketinginstitute.com, only 57% of B2C marketers believe blogging is effective.
A relatively new concept for businesses, blogging has become more popular in the last eight years or so. Although itâ€™s a foreign concept for many businesses, as a growing trend within the world of marketing, itâ€™s important to understand what a blog is and why businesses should be blogging.
Working the same routine every day can occasionally take its toll. And if you have a creative responsibility to uphold, you need to catch yourself when you begin stagnating. But the solution is simple, unexpected and often available to the everyman…
After a post went viral, I used several tactics to catalyze its spread across social media. Read on to discover the most effective ways to get more eyes on your booming content.
If youâ€™ve been in the inbound marketing world for a while, you know that people have a tendency to glorify thought leaders in the industry. These individuals know a lot, and they can teach us a lot. And itâ€™s awesome that people aspire to one day have that same level of knowledge, insight, success, expertise,… Read more »
Can the first words of an article really be enough to land you the job? Why does the lead paragraph speak so much louder than the rest?
So youĂ˘Â€Â™ve embraced the boundless power of content marketing. YouĂ˘Â€Â™ve built a blog from the ground up and invested a significant amount of effort into writing and sharing quality posts. However, finding the time to create new content is not easy. YouĂ˘Â€Â™ve got a lot on your plate, and surely tomorrow there will be a few free hours to spend bloggingĂ˘Â€Â¦
A few weeks ago I briefly talked about the process of coming up with ideas for blog posts. I quoted Jon Morrow, who in a post for Copyblogger said this:
Ă˘Â€ÂśGreat ideas arenĂ˘Â€Â™t just lying around, waiting for you to use them. You have to search for them… The key is doing the work. The ground may be full of buried treasure, but you have to be willing to grab a shovel and start digging.Ă˘Â€Âť
So Panda hasnĂ˘Â€Â™t battered your website for thin, useless or duplicate content. YouĂ˘Â€Â™ve taken the necessary steps to Ă˘Â€ÂśPanda-proof your website.Ă˘Â€Âť Blogs are a great way to drive traffic and build brand awareness, but there are other types of content you can offer your visitors besides blogs. HereĂ˘Â€Â™s a list of some types of Panda-proof content that you can add to your website that your visitors will love.
As GoogleĂ˘Â€Â™s algorithm continuously evolved, it wasnĂ˘Â€Â™t going to be long before Google+ played a role in search results. Content associated with a verified account would soon affect your place in search ranking. Now, thereĂ˘Â€Â™s no telling if itĂ˘Â€Â™s already begun to play a role in organic search, but it certainly willĂ˘Â€Â”most likely in the very near future.