Branding

Social Media: One Size Does Not Fit All

Social Media By Business

Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.

4 of the most innovative brand building campaigns of recent years

4innovativebrandbuildingcampaigns_featuredimage

There are many potential ingredients for an intriguing brand building campaign. Whether it’s a beautifully shot commercial, amusing billboard or even a controversial opinion, there’s one element they all have in common – originality. The world’s most established names in business are always shaking things up and trying something new. While moving with convention may seem like a safe and reliable idea, over time it can seriously hinder the brand building process.

“Mama didn’t raise no fool!” How both brands and society benefit from April Fools’ Day

April Fools Day Prank

As we watched the surplus of brands, small businesses, media outlets, prominent individuals and coworkers roll out their April Fools’ Day pranks and jokes this Tuesday, we saw the convincing, the creative and the annoying, as well as the pranks we wished would come to actuality (smart gloves or LinkedIn for Cats, anyone?).

Though brands were wise not to turn a deaf ear to Tuesday’s April Fools’ Day tomfoolery. Both brands and their audience saw a great benefit from the fun and humor.