Tone shapes both the first and last impression you give your audience. Are you using the right tone when addressing your consumer base?
Check out these 6 iconic examples of brands (within the last decade) reinventing themselves to evolve with their consumers and the ever-changing marketplace.
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.
There are many potential ingredients for an intriguing brand building campaign. Whether it’s a beautifully shot commercial, amusing billboard or even a controversial opinion, there’s one element they all have in common – originality. The world’s most established names in business are always shaking things up and trying something new. While moving with convention may seem like a safe and reliable idea, over time it can seriously hinder the brand building process.
From guides to online booking sites, travel brands are plentiful on the web. Let’s look at some tips to keep in mind when launching your own online travel business.
If you’re just going digital or still in the learning stages of how to best market online, have no fear: in Part I of this post, you’ll learn how to identify and develop various elements needed to launch your digital marketing initiatives.
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why they’re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.
As we watched the surplus of brands, small businesses, media outlets, prominent individuals and coworkers roll out their April Fools’ Day pranks and jokes this Tuesday, we saw the convincing, the creative and the annoying, as well as the pranks we wished would come to actuality (smart gloves or LinkedIn for Cats, anyone?).
Though brands were wise not to turn a deaf ear to Tuesday’s April Fools’ Day tomfoolery. Both brands and their audience saw a great benefit from the fun and humor.
Storytelling and branding is a match made in heaven, like peanut butter and jelly, mac and cheese, and chicken wings and beer. They just go together, simply and magically. It’s the overall story of the brand. It’s the reason to choose one brand over another. It’s what produces a brand advocate. Often, this storytelling is exactly that: a story the brand paints for their audience through words and visuals.