There are many potential ingredients for an intriguing brand building campaign. Whether it’s a beautifully shot commercial, amusing billboard or even a controversial opinion, there’s one element they all have in common – originality. The world’s most established names in business are always shaking things up and trying something new. While moving with convention may seem like a safe and reliable idea, over time it can seriously hinder the brand building process.
From guides to online booking sites, travel brands are plentiful on the web. Let’s look at some tips to keep in mind when launching your own online travel business.
If you’re just going digital or still in the learning stages of how to best market online, have no fear: in Part I of this post, you’ll learn how to identify and develop various elements needed to launch your digital marketing initiatives.
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why they’re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.
As we watched the surplus of brands, small businesses, media outlets, prominent individuals and coworkers roll out their April Fools’ Day pranks and jokes this Tuesday, we saw the convincing, the creative and the annoying, as well as the pranks we wished would come to actuality (smart gloves or LinkedIn for Cats, anyone?).
Though brands were wise not to turn a deaf ear to Tuesday’s April Fools’ Day tomfoolery. Both brands and their audience saw a great benefit from the fun and humor.
Storytelling and branding is a match made in heaven, like peanut butter and jelly, mac and cheese, and chicken wings and beer. They just go together, simply and magically. It’s the overall story of the brand. It’s the reason to choose one brand over another. It’s what produces a brand advocate. Often, this storytelling is exactly that: a story the brand paints for their audience through words and visuals.
Although Target is not the only department store to reach a vast audience, they have effectively branded themselves by creating, implementing and executing their marketing strategy, traditionally and digitally. Tackling and executing traditional and digital marketing is not always easy, and at one time, traditional channels of marketing including print, radio, billboard and television advertisements were enough. However, the time of purely traditional marketing is over.
I must admit, I haven’t always been the most avid online video watcher. It’s not that I don’t enjoy them; I’ve just always been more of a reader or one to scroll through pictures. This isn’t to say I never watch videos or share them; I just only share the really funny ones, or videos that make a lasting impression.
This got me thinking; what do the most shared videos have in common and what elements of these videos resonate with the most people?
For years, brands, celebrities and athletes have joined forces to make an impact on consumers, at times, these alliances have confused the audience, especially when the audience consists of the easily influenced, specifically children.
In an age where obesity and lack of physical activity is threatening the health and lives of our youth, brands continue to utilize personalities who resonate with and influence children, regardless of the product. Two huge brands that stand out to me are the National Football League (NFL) and the National Basketball Association (NBA), and their athletes.