Content Marketing

How to use trade shows for content marketing

How to use trade shows for content marketing

If you’re a business who deals mostly with online content, is it possible to attend a trade show and sell a crowd on something that’s not tangible? For businesses who want to use such an event as leverage for content marketing, there are a few key tips that can help to facilitate success.

The State of Content Marketing Today – On Content Shock and New Directions


In capitalism, few things are stable and agreed upon. Among them is the fragile relationship between supply and demand, and of course the goal is to increase the demand, to produce more, to sell more, and to eventually make more profit. It seems as if the same logic has been applied to content marketing: if you produce more content, you will generate more traffic and thereby increase your leads and sales. Or will you?