Your company’s content needs to be not just informational, but relevant to your consumer base.
Wondering if buyer personas are worth the trouble? Here I show why the answer is ‘yes’.
GIFs and memes are all over the Internet, and you can’t help but wonder if a company can use them effectively in their marketing.
If you are an ecommerce business, it can be hard to figure out how to make content marketing a valuable asset on your website; that’s what we’re here for!
Tone shapes both the first and last impression you give your audience. Are you using the right tone when addressing your consumer base?
Not convinced that content marketing will be the best thing ever to happen to your business? Then check out our comprehensive introduction to content marketing infographic, which delves a little deeper into the ins and outs of content marketing.
The central component of a solid online marketing strategy is content marketing. A content-based plan provides the foundation you need to get that startup up and running.
Content does not necessarily mean that you have to weigh down your website, blog, or other online forums with text. It merely refers to text that’s employed in such a way that communication with the online user is as targeted and helpful as it can possibly be.
Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy?
Do you take the same bit of writing in Comic Sans as seriously as you do when it’s in Helvetica? Of course not, and this is because the way words are presented can drastically affect our perception of their meaning.
It’s apparent that typeface does affect the way we absorb textual content. But exactly how significant is it?
The cursor blinks, over and over again. It sits there on the empty virtual page and taunts your inaction. You couldn’t conjure an introduction if someone had a gun to your head.
It’s a common struggle among us writers to which there’s no easy remedy. But here are a few useful techniques for writing introductions that’ll both freshen your approach and suck in would-be readers.