According to Zabisco, 40% of people will respond better to visual information than plain text. That’s why this week on our weekly Twitter chat #mktgtalk, we we wanted to explore why it’s important for small businesses to create visual content, and how they could easily do it on a budget.
If you’re a business who deals mostly with online content, is it possible to attend a trade show and sell a crowd on something that’s not tangible? For businesses who want to use such an event as leverage for content marketing, there are a few key tips that can help to facilitate success.
Calling all marketing professionals far and wide: Reinvigorate your vocabulary with the following synonyms for our most overused industry lingo. I guarantee you’ll sound a whole lot fresher, and your peers will thank you for it.
Want to know how to make boring industries fun to write about? Stay tuned for my secrets…
I know it can be a bit of a leap to jump into blogging, but trust me; it’s totally worth it.
Here are the five steps for getting started, so you don’t have an excuse for procrastinating any longer!
Let’s take a closer look at vague adjective use, how to vanquish it and what alternatives are at our disposal for becoming more trustworthy copywriters.
Interested in how blogging can help your business? Here’s an infographic with 7 helpful blogging stats!
In capitalism, few things are stable and agreed upon. Among them is the fragile relationship between supply and demand, and of course the goal is to increase the demand, to produce more, to sell more, and to eventually make more profit. It seems as if the same logic has been applied to content marketing: if you produce more content, you will generate more traffic and thereby increase your leads and sales. Or will you?
Not sure where to start with content marketing? Here’s a guide to help you begin creating, publishing and distributing content.
When all hope seems lost for dull subject matter, take a deep breath and focus on your presentation. Remember: it’s not what you say, but the way you say it.