Content marketing is often times the focal point of a successful inbound marketing strategy and unless youâ€™re part of the digital marketing world, you probably arenâ€™t familiar with it. However, if youâ€™re a business owner tackling the ever-growing and ever-changing world of online marketing, you MUST become familiar with content marketing. Beyond knowing what content marketing is, you MUST participate in its creation.
A relatively new concept for businesses, blogging has become more popular in the last eight years or so. Although itâ€™s a foreign concept for many businesses, as a growing trend within the world of marketing, itâ€™s important to understand what a blog is and why businesses should be blogging.
If you are wondering why itâ€™s so important to define your target audience, hereâ€™s my simple response: how can you create relevant content if you donâ€™t have a clear vision of who you want to buy your products or services? You canâ€™t.
Once you identify your target audience, you can tailor your messages to that group of people in a clear and engaging manner.
There are many ways you can use video to promote your business, but just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to offer current/potential customers with your videos? What type of content will you use to present your material? What platforms will you choose to upload and share your video on?
Maybe you have a deep-rooted history in your community, or your award-winning culture is a big reason why your products or services succeed. Learn more about how businesses can promote their brands, products or services using video.
When people give tips on content creation, they invariably include something like, â€śedit for grammarâ€ť or â€śpay attention to the rules of grammar.â€ť Thatâ€™s excellent advice, but I often think thereâ€™s something going on that a lot of marketers who write blog posts, ebooks, newsletters, or whitepapers donâ€™t talk about. What if youâ€™re not well-versed… Read more »
Although itâ€™s among the top 150 web properties in the world, many online marketers continue to overlook the vast potential of Slideshare.
For SEO reasons, most webmasters bail on the idea of opportunity once they discover the site doesn’t dish out follow links. But take a deeper look: the opportunities are fruitful and easy to implement.
As people immerse themselves in valuable content on the Web via social media, as well as reputable sites like BuzzFeed, Huffington Post and Gizmodo, brands and marketers are finding ways to bridge the gap between journalism and advertising by becoming publishers.
Brand journalists combine brand storytelling with traditional forms of journalism, helping brands connect with their audience in a more personal, transparent way.
So youĂ˘Â€Â™ve embraced the boundless power of content marketing. YouĂ˘Â€Â™ve built a blog from the ground up and invested a significant amount of effort into writing and sharing quality posts. However, finding the time to create new content is not easy. YouĂ˘Â€Â™ve got a lot on your plate, and surely tomorrow there will be a few free hours to spend bloggingĂ˘Â€Â¦
Content marketing is a crucial activity that drives business growth by spreading brand awareness, facilitating brand engagement and building brand authority. But, what if it doesn’t work for you? What if it becomes an activity that exists but doesn’t deliver?
DoesnĂ˘Â€Â™t wordy writing drive you crazy? ItĂ˘Â€Â™s easy to spot a wordy sentence or paragraph when youĂ˘Â€Â™re the reader, but sometimes itĂ˘Â€Â™s hard to be succinct when youĂ˘Â€Â™re the writer.
During the summer before my junior year of college, I interned for my local branch of the National Writing Project. I had the wonderful opportunity of working with different kinds of writersĂ˘Â€Â”poets, short story writers, non-fiction writers. Every day, IĂ˘Â€Â™d listen as people read aloud part of a piece theyĂ˘Â€Â™d been working on. I quickly discovered that incredible writing is wicked tight writing.
When writing is tight, every word is significant. ThereĂ˘Â€Â™s no wordiness or redundancy. It sounds great, but all of us writers know that it takes a lot of messy editing to get those clean sentences. So hereĂ˘Â€Â™s some help in eliminating unnecessary words: a list of phrases that you can put on the chopping block, and what you can replace them with.