Content Marketing

4 Unconventional Introductory Tactics that Pull Readers in

4 Unconventional Introductory Tactics that Pull Readers in

The cursor blinks, over and over again. It sits there on the empty virtual page and taunts your inaction. You couldn’t conjure an introduction if someone had a gun to your head.

It’s a common struggle among us writers to which there’s no easy remedy. But here are a few useful techniques for writing introductions that’ll both freshen your approach and suck in would-be readers.

Understanding Panda 4.1 – #mktgtalk

Twitter chat recap

To help everyone build a better understanding of the latest Google update, Panda 4.1, we took the discussion to Twitter to let everyone weigh in. Inbound Marketing Manager Craig Kilgore joined the conversation to share his knowledge on the topic. Enjoy the recap of the conversation which highlights the need-to-know information about Panda 4.1!

How to use trade shows for content marketing

How to use trade shows for content marketing

If you’re a business who deals mostly with online content, is it possible to attend a trade show and sell a crowd on something that’s not tangible? For businesses who want to use such an event as leverage for content marketing, there are a few key tips that can help to facilitate success.