Content Marketing

#MSHMondays: Brian Shipley, Content Marketer


As a part of our content marketing department, Brian is responsible for writing web and blog content for clients’ sites – and he loves every part of the job. But when he’s not polishing his linguistic skill set, he’s spending time with his favorite niece, appearing on local sports podcasts and indulging in the very best eats.

Learn more about Brian Shipley in this week’s edition of #MSHMondays.

What makes people love to link to certain content?


Let’s talk about why people love linking to certain content, and what you can do with your own content to make it more link-worthy. We’ll concentrate on three key factors that influence content engagement, and how they subsequently affect backlinking: Who you are, what you produce, and how you present it.