Content Marketing

5 Must-Haves for Online Marketing Today

5 Components for Online Marketing

The central component of a solid online marketing strategy is content marketing. A content-based plan provides the foundation you need to get that startup up and running.

Content does not necessarily mean that you have to weigh down your website, blog, or other online forums with text. It merely refers to text that’s employed in such a way that communication with the online user is as targeted and helpful as it can possibly be.

4 Unconventional Introductory Tactics that Pull Readers in

4 Unconventional Introductory Tactics that Pull Readers in

The cursor blinks, over and over again. It sits there on the empty virtual page and taunts your inaction. You couldn’t conjure an introduction if someone had a gun to your head.

It’s a common struggle among us writers to which there’s no easy remedy. But here are a few useful techniques for writing introductions that’ll both freshen your approach and suck in would-be readers.

Understanding Panda 4.1 – #mktgtalk

Twitter chat recap

To help everyone build a better understanding of the latest Google update, Panda 4.1, we took the discussion to Twitter to let everyone weigh in. Inbound Marketing Manager Craig Kilgore joined the conversation to share his knowledge on the topic. Enjoy the recap of the conversation which highlights the need-to-know information about Panda 4.1!