The central component of a solid online marketing strategy is content marketing. A content-based plan provides the foundation you need to get that startup up and running.
Content does not necessarily mean that you have to weigh down your website, blog, or other online forums with text. It merely refers to text that’s employed in such a way that communication with the online user is as targeted and helpful as it can possibly be.
Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy?
Do you take the same bit of writing in Comic Sans as seriously as you do when it’s in Helvetica? Of course not, and this is because the way words are presented can drastically affect our perception of their meaning.
It’s apparent that typeface does affect the way we absorb textual content. But exactly how significant is it?
The cursor blinks, over and over again. It sits there on the empty virtual page and taunts your inaction. You couldn’t conjure an introduction if someone had a gun to your head.
It’s a common struggle among us writers to which there’s no easy remedy. But here are a few useful techniques for writing introductions that’ll both freshen your approach and suck in would-be readers.
To help everyone build a better understanding of the latest Google update, Panda 4.1, we took the discussion to Twitter to let everyone weigh in. Inbound Marketing Manager Craig Kilgore joined the conversation to share his knowledge on the topic. Enjoy the recap of the conversation which highlights the need-to-know information about Panda 4.1!
Gamification has recently become a hot topic among all kinds of business executives. If you think it’s just another fleeting fashion, you’re in for a surprise.
A regularly updated blog is a great way for small businesses to find leads and establish credibility. Here are 5 effective blogging techniques to boost local business.
You’ll need to screw in a few light bulbs before getting much further, and while writing isn’t easy, everyone has the capacity to improve. Keep reading to escape the hopelessness of idea limbo and writer’s block; it’s time to light a fire under your business’s blog.
In this week’s #mktgtalk, we discussed the best uses and drawbacks of many popular industry terms. Have a peek for some of the worst offenders and most useful lingo.
According to Zabisco, 40% of people will respond better to visual information than plain text. That’s why this week on our weekly Twitter chat #mktgtalk, we we wanted to explore why it’s important for small businesses to create visual content, and how they could easily do it on a budget.