Content Marketing

The State of Content Marketing Today – On Content Shock and New Directions

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In capitalism, few things are stable and agreed upon. Among them is the fragile relationship between supply and demand, and of course the goal is to increase the demand, to produce more, to sell more, and to eventually make more profit. It seems as if the same logic has been applied to content marketing: if you produce more content, you will generate more traffic and thereby increase your leads and sales. Or will you?

How to craft really, ridiculously good-looking post conclusions

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Do you think there’s more to life than having really, really, ridiculously good-looking post conclusions?

This won’t be your average advice on improving post conclusions. I’m not going to tell you to “ask a question” or “make an offer”, because your readers have arrived for answers, and pushy CTAs won’t be needed if you’ve proven to impress them. It’s time to think outside the box, and make those conclusions shimmer like end-of-the-rainbow gold.

4 of the best-brewed user experiences in craft beer

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We hear the phrase “user experience” thrown around pretty regularly (at least from where I’m sitting). But what does it really mean for the craft beer drinker? I’m interested in the psychological journey that leads us to the “twist” or the “crack” or the “pop” at the end of a long day.

Having sifted through a sea of fantastic breweries, I’ve picked four of the very best user experiences and put them to the test.

UX Formula of the Day: Content + Strategy = Positive User Experience

UX Content Strategy

Let’s face it, to market a business well, you must have great content where your users expect to find it.

Content is everywhere you look; it’s videos and blogs, website copy and images; it’s on your website and off, shared on social media and through email. Here are some tips on how you can provide a positive user experience with content strategy.

#MSHMondays: Brian Shipley, Content Marketer

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As a part of our content marketing department, Brian is responsible for writing web and blog content for clients’ sites – and he loves every part of the job. But when he’s not polishing his linguistic skill set, he’s spending time with his favorite niece, appearing on local sports podcasts and indulging in the very best eats.

Learn more about Brian Shipley in this week’s edition of #MSHMondays.