In capitalism, few things are stable and agreed upon. Among them is the fragile relationship between supply and demand, and of course the goal is to increase the demand, to produce more, to sell more, and to eventually make more profit. It seems as if the same logic has been applied to content marketing: if you produce more content, you will generate more traffic and thereby increase your leads and sales. Or will you?
Not sure where to start with content marketing? Here’s a guide to help you begin creating, publishing and distributing content.
When all hope seems lost for dull subject matter, take a deep breath and focus on your presentation. Remember: it’s not what you say, but the way you say it.
Do you think there’s more to life than having really, really, ridiculously good-looking post conclusions?
This won’t be your average advice on improving post conclusions. I’m not going to tell you to “ask a question” or “make an offer”, because your readers have arrived for answers, and pushy CTAs won’t be needed if you’ve proven to impress them. It’s time to think outside the box, and make those conclusions shimmer like end-of-the-rainbow gold.
The small business owner is responsible for countless daily undertakings. From making phone calls and managing employees, to reordering materials and juggling finances, you really don’t have it easy. And these never-ending business obligations can have a major impact on your lifestyle and personal philosophies.
I can’t make the decision for you, but I would like you to consider the following…
We hear the phrase “user experience” thrown around pretty regularly (at least from where I’m sitting). But what does it really mean for the craft beer drinker? I’m interested in the psychological journey that leads us to the “twist” or the “crack” or the “pop” at the end of a long day.
Having sifted through a sea of fantastic breweries, I’ve picked four of the very best user experiences and put them to the test.
Let’s face it, to market a business well, you must have great content where your users expect to find it.
Content is everywhere you look; it’s videos and blogs, website copy and images; it’s on your website and off, shared on social media and through email. Here are some tips on how you can provide a positive user experience with content strategy.
As a part of our content marketing department, Brian is responsible for writing web and blog content for clients’ sites – and he loves every part of the job. But when he’s not polishing his linguistic skill set, he’s spending time with his favorite niece, appearing on local sports podcasts and indulging in the very best eats.
Learn more about Brian Shipley in this week’s edition of #MSHMondays.
This week, Brandon sits down with Phil Smith, Mainstreethost’s Content Manager, to discuss how a business can build trust with their audience through content and blogging. Watch and learn how you can apply this to your content marketing efforts.