This week, Craig discusses the final element in the inbound marketing methodology â€“ delighting your customers â€“ with Pat DePuy. One of Mainstreethostâ€™s inbound marketers, Pat focuses on content creation, content marketing and social media sharing. Watch and learn how we delight our customers with content.
When it comes to using inbound marketing for qualifying leads and turning them into customers, your qualifiers are the first line of communication. They are the ones who are building the initial trust, setting the sales people up for success.
Watch as Craig Kilgore and Dave Perry chat about turning leads into customers.
He’s our liaison between marketing and sales, and his name is Brandon Koch. Brandon takes care of incoming leads, calling those who express interest in Mainstreethost and exploring how we can best meet their needs.
Find out more about Brandon, his love for Buffalo sports and recent ice fishing adventures in this week’s edition of #MSHMondays.
Once you have the right audience expressing interest in your business, you know youâ€™re doing something right. But whatâ€™s the next step? Where do you start with qualified incoming leads, and how do you turn them into customers?
What do you do once you have an inbox full of potential leads? How and why should you qualify them? How do you determine if theyâ€™re even ready to become a customer?
During the last two weeks of #MSHUnderReview, we reviewed the basics of calls-to-action and landing pages. This week weâ€™re going to continue with conversions.
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
Weâ€™ve listed 10 of the most valuable and current ebooks, containing all the important aspects of inbound marketing you simply canâ€™t afford to ignore.
Watch Craig Kilgore and Patrick Allen discuss what a call-to-action is and why you should have them on your website in this week’s edition of #MSHUnderReview.
At one time, being found online was all about keywords, keywords, and more keywords. The more keyword stuffing you did, the higher your site ranked. Thankfully, the days of spammy search engine optimization are over, and so are the days of simple on-site SEO.
The Internet has evolved over the years and so has online marketing. Where on-site SEO was once enough to get you to #1 on Google, thatâ€™s no longer the case. Today, in order to have a successful online presence, you must have an all-encompassing online marketing strategy, one that incorporates traditional SEO and inbound marketing strategies.