At one time, being found online was all about keywords, keywords, and more keywords. The more keyword stuffing you did, the higher your site ranked. Thankfully, the days of spammy search engine optimization are over, and so are the days of simple on-site SEO.
The Internet has evolved over the years and so has online marketing. Where on-site SEO was once enough to get you to #1 on Google, thatâ€™s no longer the case. Today, in order to have a successful online presence, you must have an all-encompassing online marketing strategy, one that incorporates traditional SEO and inbound marketing strategies.
Last week I had the amazing privilege of attending Inbound 2013 in Bahstahn…err, Boston. One thing was apparent to me the entire time that I spent at the conference. People freaking love HubSpot. When Brian Halligan announced HubSpotâ€™s new features like Social Inbox, COS, and Signals, people went nuts! Actually people applauded and cheered as… Read more »
Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether itÃ¢Â€Â™s a business homepage, blog or email, failing to deliver that critical message that in turn will spark customer engagement (call, click, download, like, visit, buy!) will, in the end, cost your company money. ItÃ¢Â€Â™s not simply all about delivering a compelling message, either. Design matters, too.
Ah, the internet. It’s become such an integral part of our society that I rarely, if ever, sit back and reflect upon its marvels: the speed, the ease, and the accessibility first come to mind, but the thing that most astounds me is the sheer amount of content. Every 24 hours, two million blog posts… Read more »
Last week, I wrote a blog post on why the RNC’s promoted tweet, #AreYouBetterOff, backfired. I was surprised to see a similar story on Mashable two days after I published my post. Did I “break” a story before Mashable? Is this real life? I term this resemblance uncanny. I have nothing to declare except my… Read more »
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an all-star marketing team to set it in motion? With the help of Voltron, we’ve created an instruction manual designed to help you assemble the future of your business through your… Read more »