The use of marketing automation has truly transformed the way we as marketers do business. Life before it seems, well, inconceivable. It automates repetitive or time-consuming tasks to allow your marketing team to focus on what it does best: creating top-notch content.
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.
It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?
Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.
Are there frightening tricks waiting at your business’ online “doorstep”? Read on to see 13 scary marketing tricks that may be causing your prospects to run and hide in fear.
The stats on this infographic play a vital role in understanding lead management. Wouldn’t you love if something made running your business a little easier?
Digital Marketing can get very costly in this day and age. However, there are a number of things that can be done to help small business owners that don’t have a large marketing budget. A little elbow grease can go a long way– here are a few things that can be done to get the ball rolling:
Companies with a solid sales and marketing alignment see a 20% growth in annual revenue, according to Aberdeen Group.
So if you’re struggling to join forces with your sales department (or vice versa), and your company is struggling because of it, read on. Here are five ways to align your sales and marketing departments.
INBOUND14 was truly a unique and unforgettable experience. I met exceptional talent, attended dozens of great sessions, got some free swag, and ultimately came away with a great deal of inspiration to take back to the inbound marketing team at Mainstreethost. But what good is it if all that inspiration goes to the wayside?
Generating leads is an imperative step toward obtaining new clients and customers for your business. With email marketing to content marketing to social media campaigns and more, there are endless recipes you can follow to attract and acquire new leads.
According to HubSpot, “Saturday has the highest click-through-rate at over 9%, and Sunday is the second highest.” For more statistics, check out the infographic below that illustrates seven insightful email marketing stats for small businesses.