In the world of keyword searching there are two basic types: a head term and a long-tail phrase. The head term is a broad category, like used books for example, while the long-tail phrase is a more detailed search, like selling used books.
The nitty-gritty specifics and raising your rank:
Being in the SEO industry for over 5 years, I have seen my fair share of poor keyword selection and businesses that simply don’t want to target long-tailed keywords and put all of their time, money and resources into head-match keywords. Below is a nifty little infographic on why you shouldn’t ignore the long-tail: via… Read more »
As the holiday season is quickly approaching, what are you doing as a business owner to capture this yearâs online shoppers? Assuming you already have an online presence and a means for customers to purchase or inquire about your products and services; are you reaching the right audience and are your visitors converting? There is… Read more »
As mobile based internet activity continues to grow at a rapid pace, Google has introduced a new feature in its AdWords keyword research tool. It is intended to give users feedback on how searches are being conducted via mobile devices. Google has indicated that mobile searches (on Google) grew 130% over the last year and… Read more »
Still in beta, Yahoo Clues is a tool designed to give users information on current search trends. Some of its features include a date chooser, offering a “today” view, past 7 days and past 30 days. There is also a search feature which can be used as assistance in keyword selection though there are many… Read more »