Mainstreethost Search Marketing Blog
Archive for the ‘Mobile Advertising’ Category
Having Fun with QR Codes – Cool Marketing Tips & Tricks
In my previous blog post, I touched on some simple QR code possibilities. In this blog post, I am taking it a little bit further and talking about some cool marketing tips & tricks, all with using QR codes. Populate Foursquare Check-Ins: In my search for cool QR code generators, I stumbled across http://keremerkan.net/qr-code-and-2d-code-generator/. They [...]
53% of U.S. Smartphone Users Online Multiple Times per Day
Are you reaching out to smartphone users with mobile ads? If not, the following data may make you think twice about doing so. According to Google and the Mobile Marketing Association, 58% of Americans access the internet via their smartphones daily. 53% of them access the internet multiple times each day (via their smartphones). 68% [...]
Mobile Search: Not Just “On The Go”
When you think of mobile search, you probably think that it is only done “on the go”. A recent study by Performics shows otherwise. In a study conducted in February, 502 participants were asked to access the mobile web at least once per week. Results of the study show that many mobile searches occurred while [...]
Mobile Web and Your Business
Mobile App Generating Calls to Businesses Every Other Second
The local business directory Yelp has announced that their mobile app is generating calls to businesses “every other second” in December of 2010 alone. This does not include business generated from Yelp’s PC audience. Yelp announced that 35% of all searches on Yelp.com came from their mobile application. Here is some more information from Yelp [...]
As Mobile Searches Grow, Google Introduces New AdWords Tool
As mobile based internet activity continues to grow at a rapid pace, Google has introduced a new feature in its AdWords keyword research tool. It is intended to give users feedback on how searches are being conducted via mobile devices. Google has indicated that mobile searches (on Google) grew 130% over the last year and [...]
Google’s “Click-to-Call” Feature Growing: Mobile Advertising
The number of advertisers using Google’s click-to-call features on their ads has grown roughly 28% month over month over the last few months, Google has confirmed. This represents all of Google’s advertisers. Google has stated that campaigns with click-to-call features are experiencing 6-8% higher click-through rates than campaigns without. Until actions can be completed fully [...]