Are you reaching out to smartphone users with mobile ads? If not, the following data may make you think twice about doing so. According to Google and the Mobile Marketing Association, 58% of Americans access the internet via their smartphones daily. 53% of them access the internet multiple times each day (via their smartphones). 68% [...]
When you think of mobile search, you probably think that it is only done “on the go”. A recent study by Performics shows otherwise. In a study conducted in February, 502 participants were asked to access the mobile web at least once per week. Results of the study show that many mobile searches occurred while [...]
As mobile based internet activity continues to grow at a rapid pace, Google has introduced a new feature in its AdWords keyword research tool. It is intended to give users feedback on how searches are being conducted via mobile devices. Google has indicated that mobile searches (on Google) grew 130% over the last year and [...]
At Bing’s search event in San Francisco on the 15th of December, Microsoft unraveled updates to their maps, local search, mobile services, travel and their image search. Most of the new features will be available within a month or so (if not already available now). Visit Bing’s Fall Update page for more information on the [...]
Google has announced that mobile based searches on Google have grown 130%, comparing the third quarter of 2009 and the third quarter of 2010. With these statistics comes the importance of considering building a mobile version of your current website. This will ensure that your potential customers are receiving information in the best possible format, [...]
Google Android may soon be the biggest smart phone vendor on earth! This information comes from Andrew Rubin, VP of Engineering at Google. As more and more smartphones are sold, the importance of a mobile website increases. Not all content is formatted for the different smartphone browsers so preparing your website in a mobile format [...]