Optimization

Introducing: The User Experience Tour Guide (Hint: Every business should have one)

UX Website Evaluation

Your website is a vital member of your marketing team; and in today’s consumer-driven digital world, above all, its main responsibility is to provide your online users with a stellar experience – start to finish.

Because of this, business owners and other marketing professionals must look at their employee, ahem – their website, with a discerning eye and perform an evaluation to ensure it’s working hard for the users and no one but.

How to set up Authorship: Why Google+ is now an absolute must for business blogs

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As Google’s algorithm continuously evolved, it wasn’t going to be long before Google+ played a role in search results. Content associated with a verified account would soon affect your place in search ranking. Now, there’s no telling if it’s already begun to play a role in organic search, but it certainly will—most likely in the very near future.

Roll the highlight reel: Videos boost engagement, clicks and conversions

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A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation—and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.