Optimization

Introducing: The User Experience Tour Guide (Hint: Every business should have one)

UX Website Evaluation

Your website is a vital member of your marketing team; and in today’s consumer-driven digital world, above all, its main responsibility is to provide your online users with a stellar experience – start to finish.

Because of this, business owners and other marketing professionals must look at their employee, ahem – their website, with a discerning eye and perform an evaluation to ensure it’s working hard for the users and no one but.

How to set up Authorship: Why Google+ is now an absolute must for business blogs

Google author image

As Google’s algorithm continuously evolved, it wasn’t going to be long before Google+ played a role in search results. Content associated with a verified account would soon affect your place in search ranking. Now, there’s no telling if it’s already begun to play a role in organic search, but it certainly will—most likely in the very near future.

Roll the highlight reel: Videos boost engagement, clicks and conversions

video feature image

A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation—and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.

Dead or alive: Is SEO vs. PPC really a debate?

OK, so you’ve seen this before–€”many, many times before–€”and you certainly can expect to see it again. It’€™s the age-old debate of whether or not businesses should invest the majority of their online marketing budget toward search engine optimization, pay per click or both. Small businesses understand the fundamental challenges that go hand in hand… Read more »

What Not to Do When Writing a Blog Post: Walter Matthau Style

I spend the majority of my days writing and reading blog posts. Through crafting my own posts and through reading the words of others, I’ve come to realize that while each high-quality written piece is high-quality in its own unique way, mediocre blog posts/articles/news stories often have certain features in common, features that are mildly… Read more »

It’s All About Images: The Twitter Header and Why We Love Visual Content

“The medium is the message.” – Marshall McLuhan Earlier this week, Twitter debuted the new Twitter profile, which now features a header image. The header makes Twitter profiles much more visually appealing, and people have been quick to declare it reminiscent of the Facebook cover photo. Twitter’s recent change caused me to contemplate the increasing… Read more »