Mainstreethost Search Marketing Blog
Archive for the ‘Pay Per Click’ Category
Do Your Landing Pages Perform? Google Ads Quality Improvements Rolling Out Globally
You hear the term “landing page” often but do you know what it is? Do you understand the importance of a landing page? In August of 2011, Google began testing the relevance of landing page quality in ads being clicked on in Brazil, Spanish-speaking Latin America, Spain and Portugal. The quality of landing pages did [...]
Are You Ready for the Online Holiday Rush of 2011?
Is your website or online store ready for the online holiday rush of 2011? eMarketer Digital Intelligence estimates that online sales growth is likely to reach double digits year-over-year this holiday season. They go on to state that despite the sluggish economy, online sales have shown strong growth in the months leading up to the [...]
Looking for an AdWords Certified Partner? Get the most out of your Advertising Dollars
Take your AdWords campaign to the next level with professional search marketing services from Mainstreethost! Mainstreethost is proud to announce that they are now a Google AdWords Certified Partner. Mainstreethost has completed all of the necessary requirements to become a certified partner. In addition to the company partnership, Mainstreethost has 3 individually qualified AdWords professionals. [...]
Does Your Website / SEO Strategy Suck?
Before reading any further, note: this blog post is not directed at anyone or any website in particular. It does not apply to everyone. The sole purpose of this post is to educate and make recommendations to website and business owners who aren’t properly optimizing their website, capturing leads, or appealing to potential clients. It’s [...]
Google AdWords Gets Rid of Position Preference Option
According to Google’s official AdWords blog, their position preference option will no longer be available beginning in early May (no new campaigns will be offered the feature). Any campaign using position preference are being advised to transition off of it before it is completely disabled in early May. Google is recommending you use the most [...]
Google Now Offering Free Phone Support
According to Google’s official blog, the search giant that is known for its lack of support is now offering free phone support for AdWords advertisers. Up until now, search marketers that needed help with their paid search campaigns would have to loop through almost endless FAQ sections to get any sort of insight for their [...]
Google AdWords Downtime – January 15th, 10am-2pm PDT
Ways to Improve AdWords PPC Quality Scores
Google defines a quality score as: Quality Score for Google and the Search Network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the [...]
Google’s “Click-to-Call” Feature Growing: Mobile Advertising
The number of advertisers using Google’s click-to-call features on their ads has grown roughly 28% month over month over the last few months, Google has confirmed. This represents all of Google’s advertisers. Google has stated that campaigns with click-to-call features are experiencing 6-8% higher click-through rates than campaigns without. Until actions can be completed fully [...]