Pinterest

Pinterest Beyond the Surface: The Why and How of Pinterest Marketing

someecards Pinterest Marketing

Last week Pinterest announced Pinterest Web Analytics, a free tool that lets businesses track their pinning activity. It’s big news for marketers hesitant to get on board with Pinterest due to lack of measurement tools other than third-party ones like Curalate and Pinfluencer. Pinterest Analytics grounds Pinterest more deeply in data, and it tells businesses what people pin from their websites, how many people pin, what pins get the most repins, and how many impressions Pinterest content generates.

13 Nights to a Better Social Media Strategy

Every year, beginning in the second week of October, ABC Family begins airing its 13 Nights of Halloween, a programming special in which movies eerie, comical, iconic, and spooky alike descend upon the ABC Family channel, encouraging both young and old to indulge their inner scary-movie freak and get in the spirit of the holiday… Read more »

All About the Incredible, Compelling Power of Brand Storytelling

Storytelling has been a common human activity for eons: societies of centuries past crafted elaborate, intricate creation myths; individuals listened to the epic poems of Gilgamesh and The Odyssey; and children both then and now marvel over the fables and fairy tales of writers like Hans Christian Andersen and Jacob and Wilhelm Grimm. Stories unite… Read more »

4 Brands Defying Pinterest Stereotypes to Their Advantage

Source The undeniable popularity of Pinterest makes it a great marketing opportunity for businesses, brands, and websites that fit with the visual nature of the digital corkboard-style site. Pinterest has endeared itself in the eyes of women everywhere with its beautiful, aesthetically pleasing, and eye-catching images. Repinning images of things like food, fashion, furniture, and… Read more »

If Social Media Sites Were Fictional Characters

I’m an avid social media user, and one of the things that strikes me as interesting while I’m using different social networking sites is the fact that each site has a dynamic unique unto itself. While many of us have coexisting Facebook, Twitter, Pinterest, and/or LinkedIn accounts, all of these sites we visit offer us… Read more »

Politics, Pinterest, and Publicity: How Michelle Obama and Ann Romney Use Pinterest

Because of my newfound obsession with the show Political Animals, I’ve been thinking a lot about women, politics, and the upcoming election. Barack Obama and Mitt Romney undoubtedly need to stay active on social media sites throughout the months leading up to the 2012 presidential election. But, so do their wives. Obama and Romney are… Read more »

How to be Pinteresting

As I previously wrote, any company or website incorporating Pinterest into its social media campaign needs to pin things that pop. These are a few things to keep in mind when trying to stand out on the digital-corkboard site: 1. A pin is worth a thousand words. Pinterest is a visual website; eye-catching and captivating… Read more »