Pinterest Dips Into Ecommerce


Not only can users find, collect, and share products they want, but they will also have the option to purchase them directly from their pins! On June 2, Pinterest confirmed that “Buyable Pins” are partnered with a few major brands and two ecommerce platforms, Shopify and Demandware.

Social Media: One Size Does Not Fit All

Social Media By Business

Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.

Pinterest Beyond the Surface: The Why and How of Pinterest Marketing

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Last week Pinterest announced Pinterest Web Analytics, a free tool that lets businesses track their pinning activity. It’s big news for marketers hesitant to get on board with Pinterest due to lack of measurement tools other than third-party ones like Curalate and Pinfluencer. Pinterest Analytics grounds Pinterest more deeply in data, and it tells businesses what people pin from their websites, how many people pin, what pins get the most repins, and how many impressions Pinterest content generates.

13 Nights to a Better Social Media Strategy

Every year, beginning in the second week of October, ABC Family begins airing its 13 Nights of Halloween, a programming special in which movies eerie, comical, iconic, and spooky alike descend upon the ABC Family channel, encouraging both young and old to indulge their inner scary-movie freak and get in the spirit of the holiday… Read more »

All About the Incredible, Compelling Power of Brand Storytelling

Storytelling has been a common human activity for eons: societies of centuries past crafted elaborate, intricate creation myths; individuals listened to the epic poems of Gilgamesh and The Odyssey; and children both then and now marvel over the fables and fairy tales of writers like Hans Christian Andersen and Jacob and Wilhelm Grimm. Stories unite… Read more »