OK, so you’ve seen this before–many, many times before–and you certainly can expect to see it again. It’s the age-old debate of whether or not businesses should invest the majority of their online marketing budget toward search engine optimization, pay per click or both. Small businesses understand the fundamental challenges that go hand in hand… Read more »
A recent startup called Limited Run has been generating substantial buzz recently on the topic of Facebook advertising. Limited Run claimed that 80% of the clicks they received from running Facebook ads came from bots rather than real people. The startup posted an update on their Facebook page explaining the situation: The 80% of clicks… Read more »
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If you use Facebook, you might be familiar with “sponsored stories” showing up in the right hand column of your news feed. Sponsored stories can include information from pages you like, stuff that your friends like, check-ins and a number of other things. Facebook is making some changes to how they display these sponsored stories… Read more »
Have you ever wondered what percentage of clicks you would get if you were the number one listing on Google or Bing instead of the second or third? Slingshot SEO put together this nice infographic to answer that question for you (and much more). Enjoy!
As the holiday season is quickly approaching, what are you doing as a business owner to capture this year’s online shoppers? Assuming you already have an online presence and a means for customers to purchase or inquire about your products and services; are you reaching the right audience and are your visitors converting? There is… Read more »
You hear the term “landing page” often but do you know what it is? Do you understand the importance of a landing page? In August of 2011, Google began testing the relevance of landing page quality in ads being clicked on in Brazil, Spanish-speaking Latin America, Spain and Portugal. The quality of landing pages did… Read more »
I think about SEO all day and night. Occasionally I have dreams about SEO. Over the weekend, I began thinking about how time consuming and difficult SEO is (I am aware that this is nothing new, I just never stop thinking about it). In addition to all of this, I began thinking about how hard… Read more »
Is your website or online store ready for the online holiday rush of 2011? eMarketer Digital Intelligence estimates that online sales growth is likely to reach double digits year-over-year this holiday season. They go on to state that despite the sluggish economy, online sales have shown strong growth in the months leading up to the… Read more »