Mainstreethost Search Marketing Blog

Archive for the ‘PPC’ Category

SEO vs. PPC

Get Ready for Sponsored Stories to Show Up in Your Facebook News Feed

If you use Facebook, you might be familiar with “sponsored stories” showing up in the right hand column of your news feed. Sponsored stories can include information from pages you like, stuff that your friends like, check-ins and a number of other things. Facebook is making some changes to how they display these sponsored stories [...]

Google Click Through Rates vs. Bing Click Through Rates

Have you ever wondered what percentage of clicks you would get if you were the number one listing on Google or Bing instead of the second or third? Slingshot SEO put together this nice infographic to answer that question for you (and much more). Enjoy!

A Simple Website Analysis can go a Long Way this Holiday Season – tips to capture this year’s online holiday rush

As the holiday season is quickly approaching, what are you doing as a business owner to capture this year’s online shoppers? Assuming you already have an online presence and a means for customers to purchase or inquire about your products and services; are you reaching the right audience and are your visitors converting? There is [...]

Do Your Landing Pages Perform? Google Ads Quality Improvements Rolling Out Globally

You hear the term “landing page” often but do you know what it is? Do you understand the importance of a landing page? In August of 2011, Google began testing the relevance of landing page quality in ads being clicked on in Brazil, Spanish-speaking Latin America, Spain and Portugal. The quality of landing pages did [...]

What is your Biggest SEO Challenge? How you can overcome the most difficult SEO tasks…

I think about SEO all day and night. Occasionally I have dreams about SEO. Over the weekend, I began thinking about how time consuming and difficult SEO is (I am aware that this is nothing new, I just never stop thinking about it). In addition to all of this, I began thinking about how hard [...]

Are You Ready for the Online Holiday Rush of 2011?

Is your website or online store ready for the online holiday rush of 2011? eMarketer Digital Intelligence estimates that online sales growth is likely to reach double digits year-over-year this holiday season. They go on to state that despite the sluggish economy, online sales have shown strong growth in the months leading up to the [...]

53% of U.S. Smartphone Users Online Multiple Times per Day

Are you reaching out to smartphone users with mobile ads? If not, the following data may make you think twice about doing so. According to Google and the Mobile Marketing Association, 58% of Americans access the internet via their smartphones daily. 53% of them access the internet multiple times each day (via their smartphones). 68% [...]

Does Your Website / SEO Strategy Suck?

Before reading any further, note: this blog post is not directed at anyone or any website in particular. It does not apply to everyone. The sole purpose of this post is to educate and make recommendations to website and business owners who aren’t properly optimizing their website, capturing leads, or appealing to potential clients. It’s [...]

Google AdWords Gets Rid of Position Preference Option

According to Google’s official AdWords blog, their position preference option will no longer be available beginning in early May (no new campaigns will be offered the feature). Any campaign using position preference are being advised to transition off of it before it is completely disabled in early May. Google is recommending you use the most [...]