Are you reaching out to smartphone users with mobile ads? If not, the following data may make you think twice about doing so. According to Google and the Mobile Marketing Association, 58% of Americans access the internet via their smartphones daily. 53% of them access the internet multiple times each day (via their smartphones). 68%… Read more »
Before reading any further, note: this blog post is not directed at anyone or any website in particular. It does not apply to everyone. The sole purpose of this post is to educate and make recommendations to website and business owners who aren’t properly optimizing their website, capturing leads, or appealing to potential clients. It’s… Read more »
According to Google’s official AdWords blog, their position preference option will no longer be available beginning in early May (no new campaigns will be offered the feature). Any campaign using position preference are being advised to transition off of it before it is completely disabled in early May. Google is recommending you use the most… Read more »
According to Google’s official blog, the search giant that is known for its lack of support is now offering free phone support for AdWords advertisers. Up until now, search marketers that needed help with their paid search campaigns would have to loop through almost endless FAQ sections to get any sort of insight for their… Read more »
Information about Google AdWords Downtime on January 15th.
Google defines a quality score as: Quality Score for Google and the Search Network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the… Read more »
The number of advertisers using Google’s click-to-call features on their ads has grown roughly 28% month over month over the last few months, Google has confirmed. This represents all of Google’s advertisers. Google has stated that campaigns with click-to-call features are experiencing 6-8% higher click-through rates than campaigns without. Until actions can be completed fully… Read more »