Gone are the days when using less than acceptable practices will get your website to the first page. While links, specifically inbound links, are still very much part of becoming a search engine powerhouse, they must be EARNED. Beyond being earned, for links to be beneficial to your website, they need to be valuable and relevant.
At one time, being found online was all about keywords, keywords, and more keywords. The more keyword stuffing you did, the higher your site ranked. Thankfully, the days of spammy search engine optimization are over, and so are the days of simple on-site SEO.
The Internet has evolved over the years and so has online marketing. Where on-site SEO was once enough to get you to #1 on Google, thatâ€™s no longer the case. Today, in order to have a successful online presence, you must have an all-encompassing online marketing strategy, one that incorporates traditional SEO and inbound marketing strategies.
Once again, Google is throwing us all for a loop by making an update to their search algorithm. While it has been in effect for almost two months, the question remains (once again) whether or not SEO is dead. SEO is not dead and itâ€™s not going anywhere, anytime soon. This update may challenge traditional methods of SEO, but itâ€™s not the end of it.
I could go on and on asking questions about your website to determine some of the reasons your visitors may be bouncing off after visiting just one page, I wonâ€™t. Instead, I will provide you with three super easy ways to decrease your websiteâ€™s bounce rate…
In the world of keyword searching there are two basic types: a head term and a long-tail phrase. The head term is a broad category, like used booksÂ€Âť for example, while the long-tail phrase is a more detailed search, like selling used books.
The nitty-gritty specifics and raising your rank:
Content marketing is a crucial activity that drives business growth by spreading brand awareness, facilitating brand engagement and building brand authority. But, what if it doesn’t work for you? What if it becomes an activity that exists but doesn’t deliver?
A couple of weeks back SEOmoz held a “Draw Roger Contest” and below is the pencil drawing I submitted (a few days late). Check out the winners of the contest hereĂ‚Â andĂ‚Â I welcome your feedback in the comments section below! Post by Michael Biondo – Inbound Marketer atĂ‚Â Mainstreethost Twitter: @MSH_Biondo
OK, so youĂ˘Â€Â™ve seen this beforeĂ˘Â€Â”many, many times beforeĂ˘Â€Â”and you certainly can expect to see it again. ItĂ˘Â€Â™s the age-old debate of whether or not businesses should invest the majority of their online marketing budget toward search engine optimization, pay per click or both. Small businesses understand the fundamental challenges that go hand in hand… Read more »
Though this is 2012, Internet marketing is still underrated. Your website can rank on the first page of Google until the cows come home, but if your page is too outdated, then it is a wasted effort. Aligning your business goals with your site design & marketing strategy could be the best thing to ever… Read more »
Content is king: it’s the ubiquitous phrase that has become synonymous with SEO. It is no secret that updated, searchable content appeals to not only potential customers, but also search engines. Blogs are a profound way to increase your overall web presence, build a formidable audience, promote social engagement and, of course, get more pages… Read more »