What makes people love to link to certain content?


Let’s talk about why people love linking to certain content, and what you can do with your own content to make it more link-worthy. We’ll concentrate on three key factors that influence content engagement, and how they subsequently affect backlinking: Who you are, what you produce, and how you present it.

301 Redirects vs. Canonical Redirects with Printable Materials


In the world of search engine optimization (SEO), things can get tricky quickly, even for someone who’s been working in the industry for more than two years. And this is no different for 301 and canonical redirects. While many think these function in the same way, they’re actually used for completely different purposes.

Is fixing your old domain’s SEO mess worth it?


Should you invest the time and money into fixing an existing site’s SEO, or should you start over with a new domain? Let’s review the pros and cons of each to see what’s a better fit for your business.

How much should I pay for SEO services, and why?


I’m here to serve up some education and answer the hard questions about SEO pricing. Bear with me as we approach the who, the what and the why behind these valuable marketing services and how much they cost.

The case against duplicate content

Duplicate Content Featured Image

For years, SEO professionals have warned against duplicate content.

Phrases like, “Just don’t do it”, “Make sure every page’s content is unique”, “You don’t want to be penalized for duplicate content” have been heard ‘round the world.