Social Media Marketing

4 of the ballsiest social media campaigns to date

featuredimage

In a super-saturated world of digital interaction, standing out on social media is far from easy. But the brands that do it right are the ones that get noticed and come out on top. I’m talking about the big risk-takers, the laughter-makers and the finger-shakers.

The following social media campaigns deserve a big nod for their ballsy execution and resulting success. Take a look and get inspired – you won’t be disappointed.

Twitter & TV: is social media turning into a haven for ill placed one-liners?

tv&twitter featured image

Now more than ever we are seeing the relationship between TV and social media, and Twitter is the social network of choice for social media engagement during television programs. The 140-character limit, trending topics, and its quick-moving feed is ideal to get the most out of any programming, especially one centered around celebrities and musical performance.

Guide to Social Media: Twitter [SLIDESHARE]

Slideshare-featured-image-02

The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)

But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.

Successful charity campaigns on social media

FirstWorldProblems

Social networks are likely the biggest phenomenon of our age. Their use has become an inevitability in social interactions, both business and personal alike. Pieces of information can spread like wildfire through social online channels where anyone can have their own voice heard, and this has opened many doors for less wealthy organizations and businesses with limited marketing budget.

Five Ways to Market Your Business With Vine

Business Marketing Vine

If you’re on Twitter, then you’re probably noticing an abundance of Vine videos. Vine is a free social media app that launched in January 2013 on iPhone and June 3rd 2013 on Android. It lets you record six-second videos, which play on a loop. Vine is user friendly and allows brands to be creative and innovative. Vine videos are so short and repeating that after a few views, the messages of the video clips get stuck in your head like a jingle does.

Why you should use Vine for promoting your business

Marathon tragedy shows true value of social, and Yahoo unveils new weather app

yahoo weather app

In the wake of the tragic events at the Boston Marathon on April 15, people flocked to social media sites like Twitter, Facebook and Instagram to scour their timelines and newsfeeds for real-time updates, breaking news and devastating eyewitness accounts, including images and videos of the bombings, some of which were too graphic to air on the evening news. The tragedy magnified the true power of social media, both good and bad.

Here’s that and some of the other top marketing and social media related stories that happened during the week of April 15.