Social Media Marketing

Marathon tragedy shows true value of social, and Yahoo unveils new weather app

Posted by & filed under Mobile applications, Social Media Marketing.

yahoo weather app

In the wake of the tragic events at the Boston Marathon on April 15, people flocked to social media sites like Twitter, Facebook and Instagram to scour their timelines and newsfeeds for real-time updates, breaking news and devastating eyewitness accounts, including images and videos of the bombings, some of which were too graphic to air on the evening news. The tragedy magnified the true power of social media, both good and bad.

Here’s that and some of the other top marketing and social media related stories that happened during the week of April 15.

Not your grandfather’s TV: Social TV experience ropes in viewers for latest hit shows

Posted by & filed under Social Media Marketing, Television.

TV history

Today a myriad of the top shows on TV embrace social media and use it to engage with their audiences. The ordinary act of watching television has become much more of an experience in today’s social-network-driven world. This multi-screen phenomenon has transformed the way brands and TV shows interact with viewers. No longer are fans merely waiting for the next season of their favorite hit show, but they’re eager to take part in it.

Stella Artois delivers personalized holiday greetings via Facebook

Posted by & filed under Facebook, Social Media Marketing.

Stella Artois Carole

Every holiday season some of the top brands treat us with a number of heartwarming, attention-grabbing seasonal ads, created to get our joyful juices flowing in the spirit of Christmas. From Coca-Cola to Budweiser, the brands we come to adore always find a way to deliver thoughtful and inspirational marketing via traditional advertising platforms.

Brands That Force It and Brands That Get It

Posted by & filed under Branding, Marketing, Social Media Marketing.

Every Wednesday at 10am CT, Brand Chat hosts a Twitter chat, in which a plethora of marketing-minded individuals weigh in on a series of questions and engage in 140-character-capped conversations contemplative, pensive, astute, and witty alike. It’s an hour (more or less) of branding-related banter. One of the questions posed by Brand Chat during last… Read more »

13 Nights to a Better Social Media Strategy

Posted by & filed under Facebook, Pinterest, Social Media Marketing, Twitter.

Every year, beginning in the second week of October, ABC Family begins airing its 13 Nights of Halloween, a programming special in which movies eerie, comical, iconic, and spooky alike descend upon the ABC Family channel, encouraging both young and old to indulge their inner scary-movie freak and get in the spirit of the holiday… Read more »

Foursquare gets serious about search capabilities

Posted by & filed under E-Commerce, Foursquare, Social Media, Social Media Marketing.

For the past several months, I’ve struggled to cope with an embattled relationship with the location-based social app Foursquare. I’ve resisted the urge to flood my Facebook and Twitter timeline with useless check-ins to the gym or the office. Initially, becoming the mayor of my favorite restaurant and earning badges for frequent check-ins was enjoyable… Read more »

4 Brands Defying Pinterest Stereotypes to Their Advantage

Posted by & filed under Branding, Pinterest, Social Media, Social Media Marketing.

Source The undeniable popularity of Pinterest makes it a great marketing opportunity for businesses, brands, and websites that fit with the visual nature of the digital corkboard-style site. Pinterest has endeared itself in the eyes of women everywhere with its beautiful, aesthetically pleasing, and eye-catching images. Repinning images of things like food, fashion, furniture, and… Read more »

Busting Commonly Held Social Media and Email Marketing Myths

Posted by & filed under Content Marketing, Facebook, Social Media, Social Media Marketing, Twitter.

Yesterday morning, while perusing Twitter, I came across this tweet on my timeline: This statistic, which signifies the power, popularity, and prevalence of Facebook, surprised me. Of course, Facebook has become a societal symbol, an icon of the current zeitgeist. Spawned by an undoubtedly brilliant yet somewhat enigmatic college student, it has an alluring, almost… Read more »