Despite the lack of scientific proof to guarantee that your social media posts are shared extensively, viral posts share some common elements. Letâ€™s explore four of these elements: what they are, and how they can differ from network to network…
Social Media Marketing
Now more than ever we are seeing the relationship between TV and social media, and Twitter is the social network of choice for social media engagement during television programs. The 140-character limit, trending topics, and its quick-moving feed is ideal to get the most out of any programming, especially one centered around celebrities and musical performance.
The third largest social media network, Twitter is the â€śbuzz generatorâ€ť of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if thatâ€™s where your audience is. (Iâ€™m sure youâ€™re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)
But first, hereâ€™s a guide to being on Twitter â€“ why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
More than just having a business profile or page set up, itâ€™s imperative for businesses to update and interact with their audience on social media.
With so many social networking sites out there, it can be confusing as to which sites a business should be present.
Social networks are likely the biggest phenomenon of our age. Their use has become an inevitability in social interactions, both business and personal alike. Pieces of information can spread like wildfire through social online channels where anyone can have their own voice heard, and this has opened many doors for less wealthy organizations and businesses with limited marketing budget.
In my last post, I talked about how you can use built-in analytics in Twitter, Facebook, and Pinterest to tailor the content you create for and promote on those sites. You can also use Google Analytics to track your social media marketing efforts. Google Analytics allows you to delve way deeper into data than Twitter… Read more »
The internet has become saturated with billions of online videos making it increasingly difficult to locate high-value content. Rockpack, a new video curation platform, launched Wednesday, June 26, on iOS in an attempt to combat the WebĂ˘Â€Â™s growing discovery problem.
If youĂ˘Â€Â™re on Twitter, then youĂ˘Â€Â™re probably noticing an abundance of Vine videos. Vine is a free social media app that launched in January 2013 on iPhone and June 3rd 2013 on Android. It lets you record six-second videos, which play on a loop. Vine is user friendly and allows brands to be creative and innovative. Vine videos are so short and repeating that after a few views, the messages of the video clips get stuck in your head like a jingle does.
Why you should use Vine for promoting your business
In the wake of the tragic events at the Boston Marathon on April 15, people flocked to social media sites like Twitter, Facebook and Instagram to scour their timelines and newsfeeds for real-time updates, breaking news and devastating eyewitness accounts, including images and videos of the bombings, some of which were too graphic to air on the evening news. The tragedy magnified the true power of social media, both good and bad.
Here’s that and some of the other top marketing and social media related stories that happened during the week of April 15.
Foursquare’s no longer a gamified social check-in app, and Kmart’s new ad will make you “ship your pants.” Here’s what happened in marketing during the week of April 8.