Guide to Social Media: Twitter [SLIDESHARE]


The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)

But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.

Hashtag horror: when #hashtags #getoutofcontrol


Don’t get me wrong; at one point in my Twitter existence, I have used a #hashtag in a useless spot. In fact, I used a useless, redundant #hashtag this morning, and I will probably continue to do so now and again; hey, I’m only human! But a skit from Late Night with Jimmy Fallon is what really opened my eyes — and I think plenty of other eyes — to superfluous hashtags…

Judging a Twitter Follower’s Social Worth at a Glance


It can be exciting when a stranger follows you on Twitter, especially when you’re new to the game. But what will this user’s small vote of confidence really be worth to you? Chances are that if you’re new to Twitter, you won’t have a clue. But even veteran tweeters may have a thing or two to learn here.

Three Less-Talked-About (But Really Helpful) Twitter Tips


After I wrote my post about the less-talked-about aspects of Pinterest, I wanted to do the same thing for another social media site. My pick: Twitter.

Twitter is extremely user-friendly, and it doesn’t take long to get the hang of the site. But there are a few lesser-known features that can be really useful. So here’s a guide to three of those: Twitter lists, the two ways to retweet another Twitter user, and embedded tweets.

Five creative brands with the brightest ideas on Super Bowl Sunday


Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the globe. But as Twitter reached its fever pitch (231,500 tweets per minute, to be exact), during the third-quarter power outage inside the Mercedes-Benz Superdome in New Orleans, a few ingenious brands separated themselves from the pack—some even generating buzz without spending a dime (ah, social media).

Twitter Introduces its “Instagram for Video”: Vine

vine logo

In the past I’ve written plenty about the emergence of video. Viddy and SocialCam were among those jostling to become the “Instagram for Video,” and more recently YouTube launched its instant video-sharing app, Capture, to compete. On Thursday, Twitter, which severed ties with Instagram back in July, introduced a six-second video-sharing app called Vine, which it acquired back in October.