After I wrote my post about the less-talked-about aspects of Pinterest, I wanted to do the same thing for another social media site. My pick: Twitter.
Twitter is extremely user-friendly, and it doesn’t take long to get the hang of the site. But there are a few lesser-known features that can be really useful. So here’s a guide to three of those: Twitter lists, the two ways to retweet another Twitter user, and embedded tweets.
Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the globe. But as Twitter reached its fever pitch (231,500 tweets per minute, to be exact), during the third-quarter power outage inside the Mercedes-Benz Superdome in New Orleans, a few ingenious brands separated themselves from the pack—some even generating buzz without spending a dime (ah, social media).
In the past I’ve written plenty about the emergence of video. Viddy and SocialCam were among those jostling to become the “Instagram for Video,” and more recently YouTube launched its instant video-sharing app, Capture, to compete. On Thursday, Twitter, which severed ties with Instagram back in July, introduced a six-second video-sharing app called Vine, which it acquired back in October.
It’s been appropriately dubbed the 2012 Social Media Election for good reason. With the undeniable power of social networking sites such as Twitter and Facebook, both President Barack Obama and challenger Mitt Romney have utilized each platform to generate millions of mentions and endorsements. Facebook and Twitter have also brought each candidate’s achievements and blunders… Read more »
Every year, beginning in the second week of October, ABC Family begins airing its 13 Nights of Halloween, a programming special in which movies eerie, comical, iconic, and spooky alike descend upon the ABC Family channel, encouraging both young and old to indulge their inner scary-movie freak and get in the spirit of the holiday… Read more »
There are certain people whom when you follow on Twitter, you expect a follow back: friends, family members, Chuck Schumer. Following a brand or a celebrity, however, is an entirely different story. We follow these commercial entities and stars without any expectations of Twitter reciprocity. The pizza chain Mellow Mushroom is defying these expectations. When… Read more »
Yesterday morning, while perusing Twitter, I came across this tweet on my timeline: This statistic, which signifies the power, popularity, and prevalence of Facebook, surprised me. Of course, Facebook has become a societal symbol, an icon of the current zeitgeist. Spawned by an undoubtedly brilliant yet somewhat enigmatic college student, it has an alluring, almost… Read more »
Kellogg recently launched an innovative social media marketing campaign that hopes to leverage the power of social media recommendations by allowing customers to pay for eats with tweets. Kellogg’s Tweet Shop, a pop-up shop in Soho, London, sells the new Special K Cracker Crisps, but consumers don’t have to pay for the snack with cash…. Read more »
Hours after frenzied blue and green clad Seahawks fans poured out of Qwest Field on Monday, the buzz continued. Monday Night Football’s replacement-ref debacle, perhaps the worst officiating call of all-time, led to the Seahawks’ dramatic game-winning touchdown against the Green Bay Packers. The result stirred up commotion across all social media platforms from fans… Read more »
“The medium is the message.” – Marshall McLuhan Earlier this week, Twitter debuted the new Twitter profile, which now features a header image. The header makes Twitter profiles much more visually appealing, and people have been quick to declare it reminiscent of the Facebook cover photo. Twitter’s recent change caused me to contemplate the… Read more »