Video Marketing

4 ways to stand out when nothing else is working

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Perhaps you have something of great value to offer, but you’ve stagnated in a digital world where consumers have turned a blind eye. But there IS a way to give your marketing that keen edge you’re looking for.

Trade in your despair and hopelessness for hard-earned success, because it’s time to take your strategy in a very new direction.

4 of the ballsiest social media campaigns to date

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In a super-saturated world of digital interaction, standing out on social media is far from easy. But the brands that do it right are the ones that get noticed and come out on top. I’m talking about the big risk-takers, the laughter-makers and the finger-shakers.

The following social media campaigns deserve a big nod for their ballsy execution and resulting success. Take a look and get inspired – you won’t be disappointed.

7 of the most shared and emotionally stirring videos of 2013 (so far)

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I must admit, I haven’t always been the most avid online video watcher. It’s not that I don’t enjoy them; I’ve just always been more of a reader or one to scroll through pictures. This isn’t to say I never watch videos or share them; I just only share the really funny ones, or videos that make a lasting impression.

This got me thinking; what do the most shared videos have in common and what elements of these videos resonate with the most people?

6 ways businesses can promote their brands, products or services using video

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There are many ways you can use video to promote your business, but just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to offer current/potential customers with your videos? What type of content will you use to present your material? What platforms will you choose to upload and share your video on?

Maybe you have a deep-rooted history in your community, or your award-winning culture is a big reason why your products or services succeed. Learn more about how businesses can promote their brands, products or services using video.

Five Ways to Market Your Business With Vine

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If you’re on Twitter, then you’re probably noticing an abundance of Vine videos. Vine is a free social media app that launched in January 2013 on iPhone and June 3rd 2013 on Android. It lets you record six-second videos, which play on a loop. Vine is user friendly and allows brands to be creative and innovative. Vine videos are so short and repeating that after a few views, the messages of the video clips get stuck in your head like a jingle does.

Why you should use Vine for promoting your business