Video is undoubtedly an important aspect of marketing, and regardless of your industry, thereâ€™s often more opportunity to incorporate this medium into your marketing efforts than one would think.
I must admit, I havenâ€™t always been the most avid online video watcher. Itâ€™s not that I donâ€™t enjoy them; Iâ€™ve just always been more of a reader or one to scroll through pictures. This isnâ€™t to say I never watch videos or share them; I just only share the really funny ones, or videos that make a lasting impression.
This got me thinking; what do the most shared videos have in common and what elements of these videos resonate with the most people?
There are many ways you can use video to promote your business, but just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to offer current/potential customers with your videos? What type of content will you use to present your material? What platforms will you choose to upload and share your video on?
Maybe you have a deep-rooted history in your community, or your award-winning culture is a big reason why your products or services succeed. Learn more about how businesses can promote their brands, products or services using video.
Many of the most successful commercials contain some sort of music, and its applications run the gamut from somber anthems to hilarity-invoking jingles. And after reviewing the 50 most-viewed ads on YouTube, I’ve compiled some telling statistics on how music functions in the most viral commercials.
Immediately crushing Vineâ€™s six-second looping videos, Video on Instagram allows its users to capture 3 to 15 seconds of footage. Until July 10, 2013, Vine had an indisputable leg up on the competition: embedding capabilities. Now that Instagram added this capability, what effect will this have on the success of Vine?
The internet has become saturated with billions of online videos making it increasingly difficult to locate high-value content. Rockpack, a new video curation platform, launched Wednesday, June 26, on iOS in an attempt to combat the WebĂ˘Â€Â™s growing discovery problem.
If youĂ˘Â€Â™re on Twitter, then youĂ˘Â€Â™re probably noticing an abundance of Vine videos. Vine is a free social media app that launched in January 2013 on iPhone and June 3rd 2013 on Android. It lets you record six-second videos, which play on a loop. Vine is user friendly and allows brands to be creative and innovative. Vine videos are so short and repeating that after a few views, the messages of the video clips get stuck in your head like a jingle does.
Why you should use Vine for promoting your business
Producing a video doesnĂ˘Â€Â™t have to be a three-person job with a $10,000 budget. ThereĂ˘Â€Â™s an abundance of affordable video equipment to choose from. As long as you have a concept nailed down you will be ready to produce a quality video. From choosing equipment to post production, IĂ˘Â€Â™m going to explain a few important aspects about the production of MainstreethostĂ˘Â€Â™s most recent broadcast commercial:
A few years ago, CiscoĂ˘Â€Â™s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. ItĂ˘Â€Â™s no wonder why online video has garnered its fair share of recent conversationĂ˘Â€Â”and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.
Although video, particularly candid videos shot directly from oneĂ˘Â€Â™s mobile device, has begun to play a major role in some of the top brandsĂ˘Â€Â™ marketing strategies, YouTubeĂ˘Â€Â”the king of online videoĂ˘Â€Â”took some time to thwart the competition.