For those of us attempting to market ourselves with video, the question is this: how can you make your content unique and stick out in the sea of new media?
Here we’ll cover the most commonly neglected fundamentals of videography, and some of the best ways to check yourself (before you wreck yourself) mid-shoot.
Perhaps you have something of great value to offer, but you’ve stagnated in a digital world where consumers have turned a blind eye. But there IS a way to give your marketing that keen edge you’re looking for.
Trade in your despair and hopelessness for hard-earned success, because it’s time to take your strategy in a very new direction.
In a super-saturated world of digital interaction, standing out on social media is far from easy. But the brands that do it right are the ones that get noticed and come out on top. I’m talking about the big risk-takers, the laughter-makers and the finger-shakers.
The following social media campaigns deserve a big nod for their ballsy execution and resulting success. Take a look and get inspired – you won’t be disappointed.
Our Digital Production Manager Kyle Toth is back for a special second edition of #MSHMondays, and this time he’s headed out to the Florida coast to feed the birds and wrangle sea monsters.
Let’s catch up with Kyle and see what he’s been up to since his first appearance in our weekly series…
Video is undoubtedly an important aspect of marketing, and regardless of your industry, there’s often more opportunity to incorporate this medium into your marketing efforts than one would think.
I must admit, I haven’t always been the most avid online video watcher. It’s not that I don’t enjoy them; I’ve just always been more of a reader or one to scroll through pictures. This isn’t to say I never watch videos or share them; I just only share the really funny ones, or videos that make a lasting impression.
This got me thinking; what do the most shared videos have in common and what elements of these videos resonate with the most people?
There are many ways you can use video to promote your business, but just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to offer current/potential customers with your videos? What type of content will you use to present your material? What platforms will you choose to upload and share your video on?
Maybe you have a deep-rooted history in your community, or your award-winning culture is a big reason why your products or services succeed. Learn more about how businesses can promote their brands, products or services using video.
Many of the most successful commercials contain some sort of music, and its applications run the gamut from somber anthems to hilarity-invoking jingles. And after reviewing the 50 most-viewed ads on YouTube, I’ve compiled some telling statistics on how music functions in the most viral commercials.
Immediately crushing Vine’s six-second looping videos, Video on Instagram allows its users to capture 3 to 15 seconds of footage. Until July 10, 2013, Vine had an indisputable leg up on the competition: embedding capabilities. Now that Instagram added this capability, what effect will this have on the success of Vine?