Producing a video doesn’t have to be a three-person job with a $10,000 budget. There’s an abundance of affordable video equipment to choose from. As long as you have a concept nailed down you will be ready to produce a quality video. From choosing equipment to post production, I’m going to explain a few important aspects about the production of Mainstreethost’s most recent broadcast commercial:
A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation—and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.
Although video, particularly candid videos shot directly from one’s mobile device, has begun to play a major role in some of the top brands’ marketing strategies, YouTube—the king of online video—took some time to thwart the competition.
The various technological advances made over the years have become integrated within our everyday lives, and they help simplify our lifestyles. The idea of renting a movie is different than it was 20 years ago. Now, anyone can freely choose from a wide variety of services to watch movies and TV shows. You can even… Read more »
The complexity of social media continues to be somewhat of a thorn in the sides of a number of brands. In a blink of an eye, back when Twitter was gaining more and more traction and Facebook had already asserted itself as a social-media juggernaut, Instagram exploded in popularity and relevance — as did Pinterest,… Read more »
Just this past April, Facebook mogul Mark Zuckerberg announced that the world’s most visited social networking site had purchased wildly popular photo-sharing app Instagram for a measly $1 billion. Facebook finalized the purchase for the photo-sharing app this past week for roughly $715 million. It’s a not-too-shabby cash-in for Instagram, a 2-year-old startup with zero… Read more »