As mobile based internet activity continues to grow at a rapid pace, Google has introduced a new feature in its AdWords keyword research tool. It is intended to give users feedback on how searches are being conducted via mobile devices.
Google has indicated that mobile searches (on Google) grew 130% over the last year and that search queries have grown by more than 5x over the last 2 years. Google has also indicated that Android users search twice as much on Google compared to other mobile users.
The introduction of this tool will help search marketers determine where and how to separate keywords over the traditional search platforms and newer mobile search platforms.
