What was supposed to be a post about the seven things I love most about being a blogger turned into my love letter to writing and blogging. I guess it makes sense, me being an egotistical writer and all.
Some companies who offer search engine optimization tout a guarantee for first page search engine rankings ā but letās take a closer look at this phenomenon, and why the buyer should beware such lofty guarantees.
Most folks may not realize the importance of microcopy or how they should be crafting it. This unfortunate fact is what brings us to the next few considerations that everyone should make when it comes to writing microcopy.
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
Now more than ever we are seeing the relationship between TV and social media, and Twitter is the social network of choice for social media engagement during television programs. The 140-character limit, trending topics, and its quick-moving feed is ideal to get the most out of any programming, especially one centered around celebrities and musical performance.