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#MSHUnderReview: delighting your customers with email marketing

On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreehost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.

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reputation management

Reputation management through social media and online reviews

As a business owner, you must have thick skin to protect yourself and your sanity from bad reviews and less than favorable comments about your brand (products and services included). Unfortunately, criticism – and not always constructive criticism – comes with the territory of being in business. It’s not always the negative comments that make the greatest impact on your business, but HOW you respond to them.

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What makes people love to link to certain content?

Let’s talk about why people love linking to certain content, and what you can do with your own content to make it more link-worthy. We’ll concentrate on three key factors that influence content engagement, and how they subsequently affect backlinking: Who you are, what you produce, and how you present it.

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#MSHUnderReview: using inbound marketing to turn leads into customers [VIDEO]

When it comes to using inbound marketing for qualifying leads and turning them into customers, your qualifiers are the first line of communication. They are the ones who are building the initial trust, setting the sales people up for success.

Watch as Craig Kilgore and Dave Perry chat about turning leads into customers.

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