Equipment and Concept in Video Production

Producing a video doesn’t have to be a three-person job with a $10,000 budget. There’s an abundance of affordable video equipment to choose from. As long as you have a concept nailed down you will be ready to produce a quality video. From choosing equipment to post production, I’m going to explain a few important aspects about the production of Mainstreethost’s most recent broadcast commercial:

Read More

Mainstreethost logo

Mainstreethost Podcast #3

In the podcast this week, the guys fill everyone in on what’s been happening around Mainstreethost and Buffalo. They go into detail about the new tradeshow department, the team Mainstreethost is sponsoring for the Ride for Roswell and of course the office roundup. Tune in to see what’s new!

Read More

Google Plus Ripples ESPN Post

A Crash Course in Google+ Ripples

I’m going to begin Part III of this Google+ series by diving right into the good stuff.

If you’ve just started out on your Google+ journey but aren’t really feeling the social network and think it couldn’t possibly have any good stuff, then take a few minutes and learn about Google+ Ripples. (I promise it’s worth it.)

Read More

Google Plus 2

A One-Stop Guide to Google+ Communities

Last week I kicked off a series on Google+ with a wicked in-depth guide to Google+ Profiles. For the second part of the series, I’m going to talk about Google+ communities. If you’re trying to heed the advice of everyone and get on board with Google+ in prep for Author Rank but feel like you just exist on Google+ in a vacuum, communities can be really useful for finding other active Google+ users in your field and discovering new blog posts/videos/resources/tips.

Read More

Parks and Rec Ben 1

A ‘Parks and Rec’ Guide to 14 Confusing Words

“There are only three ways to motivate people: money, fear, and hunger.” Ron Swanson

Isn’t it a buzzkill when you publish an awesome blog post, but someone brings it to your attention that you made a silly mistake, like using “€œaffect”€ instead of “€œeffect”€? Or maybe you wrote “€œlose” when you really meant “€œloose,”€ or you confused “€œwhose” with “who’s.”€

Read More

yahoo weather app

Marathon tragedy shows true value of social, and Yahoo unveils new weather app

In the wake of the tragic events at the Boston Marathon on April 15, people flocked to social media sites like Twitter, Facebook and Instagram to scour their timelines and newsfeeds for real-time updates, breaking news and devastating eyewitness accounts, including images and videos of the bombings, some of which were too graphic to air on the evening news. The tragedy magnified the true power of social media, both good and bad.

Here’s that and some of the other top marketing and social media related stories that happened during the week of April 15.

Read More

A Wicked In-Depth Guide to Google+ Profiles

I’m kind of ashamed to admit that for a long time, I never really thought much of Google+. I had my hands full figuring out the tips and tricks of all the other major social networks (Facebook, Twitter, Pinterest, Instagram), so it was much easier to go along with the rest of the world (right or wrong) and dismiss Google+ as a digital graveyard. I had a Google+ account, sure, but if you asked me how to start a hangout or how to share something based on circles, you’d hear crickets.

Read More

Mainstreethost logo

Use Project Management to Win Content

Despite the Panda update and a general consumer shift toward trusted sources, many online publishers are still finding that quantity is more profitable than quality. Any marketer that wants to win the long game knows that you can’t retain customers or persist in the search engines without quality, so we find ourselves in a catch-22.

Read More