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Benefits of Buying Local in Buffalo [Video]

Rooted is an intimate look into the locally owned businesses, people and organizations committed to undoing the impact of globalization on our economy and our community. By featuring their stories, Rooted posits that the best hope for a fully revitalized local economy — one that creates quality jobs and builds real prosperity for all — comes from the ground-up. Find out what it means to be a Localist.

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5 Brands That Are Doing Great Things on Instagram

When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.

And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platform’s power, and how you can incorporate these practices into your Instagram efforts.

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How a brand journalist can help perfect your brand’€™s content marketing strategy

As people immerse themselves in valuable content on the Web via social media, as well as reputable sites like BuzzFeed, Huffington Post and Gizmodo, brands and marketers are finding ways to bridge the gap between journalism and advertising by becoming publishers.

Brand journalists combine brand storytelling with traditional forms of journalism, helping brands connect with their audience in a more personal, transparent way.

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Combating the 6 worst excuses for blogging procrastination

So you’ve embraced the boundless power of content marketing. You’ve built a blog from the ground up and invested a significant amount of effort into writing and sharing quality posts. However, finding the time to create new content is not easy. You’ve got a lot on your plate, and surely tomorrow there will be a few free hours to spend blogging…

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