Mainstreethost logo

3 simple ways to increase employee productivity

Productivity. It’s a word that plagues every business and organization. We live, breath and make money by getting things done. However, employees aren’t machines, no matter how often you wish they were; employees are living, breathing beings that possess all sorts of knowledge and skills. While it’s easy to say, let’s find each employee’s strengths and cater to those, being productive is about more than possessing skills; its being able to take the skill and put it to use, effectively.

Read More

Mainstreethost logo

Feminism and marketing: taking a sledgehammer to a man-hating movement

A few weeks ago, had I been asked if I was a feminist, I would have said, hell no. However, that was before I truly understood the concept of feminism because like most women my age, I think of feminists as man hating, over sensitive hippies (yes, I know this is somewhat stereotypical, but hey, I’m just being honest). Often thought of as a man-hating movement, according to Oxford Dictionaries feminism is, “the advocacy of women’s rights on the grounds of political, social, and economic equality to men.” So, no, feminists are not man-haters (albeit some are), but inequality haters; I guess I am a feminist after all.

Read More

Mainstreethost logo

Why we can’t stop talking about Miley Cyrus

One goal of every marketer, regardless of the industry, is to create brand awareness. Miley Cyrus is a brand, and these days you can’t go on any social network or entertainment news site without seeing the mention of Miley. She is in the minds of her target audience, and has been there prominently since her VMA performance with Robin Thicke. While it seems she is getting a great deal of negative press, there are still many who believe in Miley and what she’s doing.

Read More