Pete Baio Reading to Classroom

Mainstreethost in the Community: @peterbaio Reads to Classroom

This past Friday, Mainstreethost’s Lead Web Developer / Digital Marketing Strategist took some time out of his busy schedule to read to his daughter’s kindergarten classroom. Peter Baio has been with Mainstreethost for more than 10 years.

Check out these photos of Pete and his daughter’s kindergarten classroom (try spotting the kid making the funny face).

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Oh Boy

10 Tips for Killing Wordy Writing

Doesn’t wordy writing drive you crazy? It’s easy to spot a wordy sentence or paragraph when you’re the reader, but sometimes it’s hard to be succinct when you’re the writer.

During the summer before my junior year of college, I interned for my local branch of the National Writing Project. I had the wonderful opportunity of working with different kinds of writers—poets, short story writers, non-fiction writers. Every day, I’d listen as people read aloud part of a piece they’d been working on. I quickly discovered that incredible writing is wicked tight writing.

When writing is tight, every word is significant. There’s no wordiness or redundancy. It sounds great, but all of us writers know that it takes a lot of messy editing to get those clean sentences. So here’s some help in eliminating unnecessary words: a list of phrases that you can put on the chopping block, and what you can replace them with.

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Mainstreethost logo

The change of paid, owned, earned and shared media

As marketing professionals, it’s important to stay current, so it’s extremely important to follow the evolution of paid, owned, earned and shared media. The boundaries between the original three were rigid. There were no fluid lines; everything had its own little corner in the marketing universe. This was the traditional breakdown:

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Non-Profits Cash in on the Power of Social Media via Crowd Fundraising

If you run a non-profit organization or are raising money for a charity or non-profit cause, it’s time to ride the wave of the future and learn all there is to know about crowd fundraising (also known as crowdfunding). Harnessing the power of the Internet and the unparalleled reach of social media, crowd fundraising is revolutionizing the way non-profits run their campaigns, with a pointed emphasis on the value of smaller donors as opposed to mega donors.

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Mainstreethost logo

What is the Purpose of Business?

We often lose sight of the one important factor that answers both the question of what the purpose of business is and whether a business should exist at all. The purpose of a business is not to make money but rather to solve a problem. Money and revenue come second to helping people ease certain pains. Just take a look at Pinterest: zero revenue, and yet investors still throw money at it because it solves a problem for customers, thereby generating a huge user base.

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Google Plus About People Edit

Insanely Easy-to-Understand Answers to 8 Google+ Questions

When I joined Google+ and started trying to get the hang of the whole thing, I had a lot of questions. Some of these ranged from the really basic to the more intricate. I quickly learned that many Google+ features are kind of obvious and intuitive once you know about them. The trick is getting to know them.

If you’ve just started your Google+ journey in prep for Author Rank, I’m sure you have a bunch of questions, and you’re probably looking for some tips/shortcuts too. I collected a bunch of questions, some I once asked and some I’ve heard others ask, and answered them. I also cover some keyboard shortcuts and text formatting.

Let the fourth and final post of this Google+ series begin!

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someecards Open Mind

4 of Your Grammar Questions Answered

Have you ever during the editing process come across a tricky grammar situation? While searching for an answer, you discover that different sources say different things. You’re not sure which source is correct; you can’t trust your intuition because when it comes to grammar, intuition is sometimes wrong; and unless you have a copyeditor at your office, you probably can’t poll your coworkers. Add to this confusion all of those grammar rules you learned way back when and the less-than-stellar grammatical practices of our society, and it’s easy to see why people don’t like grammar.

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casey_cameras

Equipment and Concept in Video Production

Producing a video doesn’t have to be a three-person job with a $10,000 budget. There’s an abundance of affordable video equipment to choose from. As long as you have a concept nailed down you will be ready to produce a quality video. From choosing equipment to post production, I’m going to explain a few important aspects about the production of Mainstreethost’s most recent broadcast commercial:

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Mainstreethost Podcast #3

In the podcast this week, the guys fill everyone in on what’s been happening around Mainstreethost and Buffalo. They go into detail about the new tradeshow department, the team Mainstreethost is sponsoring for the Ride for Roswell and of course the office roundup. Tune in to see what’s new!

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Google Plus Ripples ESPN Post

A Crash Course in Google+ Ripples

I’m going to begin Part III of this Google+ series by diving right into the good stuff.

If you’ve just started out on your Google+ journey but aren’t really feeling the social network and think it couldn’t possibly have any good stuff, then take a few minutes and learn about Google+ Ripples. (I promise it’s worth it.)

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