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Hashtag horror: when #hashtags #getoutofcontrol

Don’t get me wrong; at one point in my Twitter existence, I have used a #hashtag in a useless spot. In fact, I used a useless, redundant #hashtag this morning, and I will probably continue to do so now and again; hey, I’m only human! But a skit from Late Night with Jimmy Fallon is what really opened my eyes — and I think plenty of other eyes — to superfluous hashtags…

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A winning combination: football and marketing

While we can always count on the North American beer brands, including Miller Lite and Bud Light to use football season and game day to release a new commercial, I’m more interested in the brands that take a player (or players) and effectively create a marketing campaign around them.

This season I have already witnessed many brands from various industries employ a football sensation to promote their products or services. Let’s take a look at some of the most popular names in the NFL this season making an appearance beyond the gridiron, including Robert Griffin III, Aaron Rodgers, Colin Kaepernick, Russell Wilson, Peyton Manning and Eli Manning.

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Indulging your target audience: What Cosmo does right

If you are wondering why it’s so important to define your target audience, here’s my simple response: how can you create relevant content if you don’t have a clear vision of who you want to buy your products or services? You can’t.

Once you identify your target audience, you can tailor your messages to that group of people in a clear and engaging manner.

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