5 Elements for Creating Landing Pages That Convert

5 Elements to Creating Landing Pages That Convert

Landing pages are webpages with the purpose of getting visitors to complete a particular action, oftentimes with the intention of providing some “offer” at the end. Individuals simply fill out a brief form before gaining access to a piece of content (if offered), and the company receives your contact information for future marketing efforts.

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The Science Behind the Tweet

The Science Behind the Tweet

Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be? It’s odd thinking of Twitter as a science; aren’t you just posting pictures, using hashtags, and retweeting posts you find interesting?

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mobile marketing

Mobile Marketing Trends for the New Year

A new year is upon us, a chance to make positive changes in our lives and get a fresh start. The impending New Year also prompts companies to evaluate their 2014 marketing strategies to see what worked and what could be improved upon.

Mobile marketing has skyrocketed in recent months, as evidenced by record Black Friday sales on mobile devices, and there is no reason to believe this will change any time soon. Between the need for mobile-friendly websites and the widespread use of apps, marketers are scrambling to accommodate these new technologies and target consumers more effectively.

After scouring the internet for mobile marketing trends, here are five things that marketers should keep on their radar in the coming year:

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