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4 of the most innovative brand building campaigns of recent years

There are many potential ingredients for an intriguing brand building campaign. Whether it’s a beautifully shot commercial, amusing billboard or even a controversial opinion, there’s one element they all have in common – originality. The world’s most established names in business are always shaking things up and trying something new. While moving with convention may seem like a safe and reliable idea, over time it can seriously hinder the brand building process.

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How to use trade shows for content marketing

How to use trade shows for content marketing

If you’re a business who deals mostly with online content, is it possible to attend a trade show and sell a crowd on something that’s not tangible? For businesses who want to use such an event as leverage for content marketing, there are a few key tips that can help to facilitate success.

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The Google+ Post Ads revolution

The Google-volution that has taken on the Internet is once again taking on the world of marketing. The beat? +Post Ads.

Beginning last April, Google+ began a new campaign: get 1,000 followers on your Google+ page, and you can advertise your company’s content through a +Post Ad. The Ad, which has already reportedly brought on 50% more engagement from customers than traditional advertising, allows you to engage your Plus content with multiple sources across the Internet.

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In business and life, these powerful Robin Williams quotes inspire us to be better

Today, we honor Robin Williams by acknowledging the lessons both he and his characters taught us. He was a multifaceted human being and therefore taught us a diverse collection of lessons. Whether it relates to the way you operate your business and the work that you do, the way you treat others around you every day, or the way that you live your life, one thing is for certain, they’ll inspire you to want to be better.

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