These days, a website is likely to be one of the first (if not the first) interactions potential customers have with a brand. And don’t we know how important first impressions are. It sets the foundation for future opinions, so it can make or break your chances of converting a visitor into a customer.
So you want to start a blog; great! One of the toughest questions that both new and experienced bloggers ask is how frequently they should be posting. It’s a tough question to answer. There’s no real formula for success, no magic number.
It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.
Landing pages are webpages with the purpose of getting visitors to complete a particular action, oftentimes with the intention of providing some “offer” at the end. Individuals simply fill out a brief form before gaining access to a piece of content (if offered), and the company receives your contact information for future marketing efforts.
The companies with the most exciting marketing concepts today aren’t the ones focused solely on their brand, products, services, or employees, says Craig Kilgore, inbound marketing manager for Mainstreethost. They’re the ones shedding some light on the people that keep them in business: their customers.