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#MSHMondays: Brian Shipley, Content Marketer

As a part of our content marketing department, Brian is responsible for writing web and blog content for clients’ sites – and he loves every part of the job. But when he’s not polishing his linguistic skill set, he’s spending time with his favorite niece, appearing on local sports podcasts and indulging in the very best eats.

Learn more about Brian Shipley in this week’s edition of #MSHMondays.

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#MSHMondays: Kevin Pope, Web Developer & Dev Support

Kevin is a part of our web development support team, making him the go-to-guy for website functionality fixes. For him, it’s all about stepping off the beaten path and building something he’s otherwise unfamiliar with. And Kevin always knows how to enjoy himself and keep the mood light, whether he’s crafting a website or drawing up a new character on paper.

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#MSHMondays: Jenny Lipomi, Executive Assistant

She’s the proposal-processing, payroll-powering, morale-boosting matriarch of the office. Her name is Jenny Lipomi, and we’d be between a rock and a hard place without her. Her hands are in a little bit of everything, and she makes it her job to help out everyone and anyone who needs it.

Learn more about our Executive Assistant, her love for bowling and her extensive snow globe collection in this week’s edition of #MSHMondays.

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IMC to Synchronized Marketing: a pivotal paradigm shift in marketing

As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.

Something clicked and I was enchanted by this concept…

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