Marketing bloggers write a lot about the best ways to attract customers. Some of the most popular buzz phrases include “craft compelling brand stories,” “creating high-quality content,” and “give people memorable experiences.” We all know what these phrases mean, but what does effective marketing look like in real life? What are valuable brand-consumer interactions really made of?
This.
Read MoreLast week I highlighted the importance of adding visuals to your WordPress posts. Including images and videos in a blog post can effectively improve your blogging outreach make your blog a bit more appealing for not only current and potential customers, but search engines too. For this week’s Tip of the Week, I’m going to… Read more »
Read More
I’ve been doing a good deal of reading, writing, and editing, and being the unabashed grammar nerd I am, my eyes seem to be drawn to the grammatical mistakes in written pieces. One thing I’ve noticed is a great deal of incorrect punctuation when it comes to independent and dependent clauses. Now before everyone gets all “Independent clauses? Pshaw! Dependent clauses? Pshaw!” on me, let me explain that the technical grammar babble isn’t really what’s important here.
Read More
In the past I’ve written plenty about the emergence of video. Viddy and SocialCam were among those jostling to become the “Instagram for Video,” and more recently YouTube launched its instant video-sharing app, Capture, to compete. On Thursday, Twitter, which severed ties with Instagram back in July, introduced a six-second video-sharing app called Vine, which it acquired back in October.
Read More
At the heart of your content marketing strategy should be quality, useful and up-to-date content that your audience will find interesting enough to share with friends and family. You can publish bulks of content each week to get higher search traffic, but if your readers don’t like your articles, they won’t be your fans. If they quickly leave your pages, Google will lower your rankings, so it won’t help your marketing efforts in the long run. Original content with valuable information for your prospective customers will. But you can easily lose track with all the tasks, ideas and plans you need to do. Here are five tools that can help you stay organized and improve your content marketing strategy’s results.
Read More
Last season, more than 111 million people tuned in to watch the Super Bowl, a number that is almost certain to be rivaled this year. While a great deal of those viewers will watch the game with rooting interest, millions will simply tune in for one thing: the commercials. Those wishing to get their yearly dose of Bud Light’s adored Clydesdales, fret not. As for those looking to see Coca-Cola’s cuddly polar bears, well, they will not be making an appearance this year. Instead, though, brands like Coke have utilized crowdsourcing and social media to market their brands during the big game.
Read MoreI used to abhor the idea of page limits as it applied to paper writing in high school and college. While my peers desperately tried to reach the page limit for a given paper, I fruitlessly attempted not to exceed it. Most students slapped a page of first-rate concocted nonsense on the end of their papers. The more intrepid went to such lengths as to enlarge the periods at the end of sentences to 14-point font (legend has it this can add as much as an extra page to a lengthy paper). Meanwhile, I tried to tweak margins before eventually accepting my role as slayer of sentences.
Read More
After publishing my last post on grammar, I was proclaimed by one of my siblings “a real nerd.”
This public declaration of dorkery got me thinking about nerds. While the term might have once been pejorative, the geeks of past and present pop culture have a certain je ne sais quoi about them that makes them unwittingly endearing. It might be their naiveté, their constant fumbling and bungling of social situations, or their cerebral ways. And even though nerds aren’t socially adept, many times, they prove to be the heart, soul, and brains of pop culture operations.
Read More
Perhaps you are in a need a few pointers to augment your blogging outreach and make your blog a bit more appealing to not only current and potential customers, but search engines as well. It turns out there are some obvious and simple steps you can take.
Read More
In a 1998 interview in The Atlantic, author Francine Prose described the environment in which she worked: at the time she lived in what she described as a “strange apartment” with one twenty-foot-high window facing a brick wall. “Writing while facing a wall,” Prose said, “incidentally seems to me the perfect metaphor for being a writer.”
Read More