It was the late Hall of Famer, Al Davis, longtime owner of the Oakland Raiders and NFL pioneer, who coined the phrase: Just win, baby. No matter what the sport, it was as simple as that. At the end of the day it was and— for the most part—still is about winning championships. Owners are… Read more »
Posts Tagged: branding
Politics, Paul Ryan, and Branding: How the VP Candidate Uses Branding Strategies in Speeches
Unless you were too busy watching that Law and Order: SVU marathon on USA two weekends ago, you know that Mitt Romney announced Paul Ryan, a representative from Wisconsin, as his VP pick. I watched as Ryan descended the steps of the USS Wisconsin and then gave his first speech as the Republican vice presidential… Read more »
The 7-11 Mashed Potato Machine: What Happens When Brands Fall Out of Touch With Consumers
Whenever I go on Twitter, I’m drawn for some unexplainable reason to the Trending Topics. Oftentimes, the trends are something cringe-worthy like or “Demi Lovato Is My Idol,” but sometimes the topics are actually newsworthy and interesting. While on Twitter a few weeks ago, I noticed an intriguing trending topic. The one that stood… Read more »
Branding, Y’all: What Paula Deen Shows Us About Brand Revision
Paula Deen made headlines in January when she announced that she had type 2 Diabetes. She incurred the wrath of many, most notably Anthony Bourdain, who tweeted this not-so-subtle dig:
When It Comes to Branding, How Important Are Logos?
Last month, Twitter changed their logo. They killed one bird with one stone (or maybe with one graphic designer?) and debuted a new one. Here are the old logo and the new logo side-by-side: Twitter gave the bird a buzz cut and a wing-lift, so he’s now a little sleeker and… Read more »
Burger King, Bacon, and Branding
Bacon seems to be all the rage as of late. Last year, Denny’s unleashed Baconalia, a greasy feast for diehard bacon foodies that featured menu items such as bacon pancakes and a BLT with eight (yes, eight) strips of bacon. The Krispy Kreme bacon cheeseburger, a burger topped with bacon and sandwiched in between two… Read more »
Three Ways to Incorporate Pinterest in Your Social Media Marketing Campaign
Pinterest has quickly become one of the go-to social media sites for consumers, marketers, and businesses. The simple site concept and aesthetically pleasing interface is any marketers dream. The site is essentially just a virtual bulletin board where users can set up profiles, “pin” images to the page in various categories, gain followers, and follow… Read more »
Leveraging Social Media for Community Building and Brand Awareness
Over the past couple years I have become more hands on and understanding of the power social media possesses from a marketing POV. Becoming more hands on with social media quickly made me realize the importance of building a community and actively engaging with them. For agency marketers, portraying social media’s powers and the importance… Read more »
Does Google Value Big Brands Over Small Businesses?
Infographic by SEO Book
Having Fun with QR Codes – Cool Marketing Tips & Tricks
In my previous blog post, I touched on some simple QR code possibilities. In this blog post, I am taking it a little bit further and talking about some cool marketing tips & tricks, all with using QR codes. Populate Foursquare Check-Ins: In my search for cool QR code generators, I stumbled across http://keremerkan.net/qr-code-and-2d-code-generator/. They… Read more »
