Doesn’t wordy writing drive you crazy? It’s easy to spot a wordy sentence or paragraph when you’re the reader, but sometimes it’s hard to be succinct when you’re the writer.
During the summer before my junior year of college, I interned for my local branch of the National Writing Project. I had the wonderful opportunity of working with different kinds of writers—poets, short story writers, non-fiction writers. Every day, I’d listen as people read aloud part of a piece they’d been working on. I quickly discovered that incredible writing is wicked tight writing.
When writing is tight, every word is significant. There’s no wordiness or redundancy. It sounds great, but all of us writers know that it takes a lot of messy editing to get those clean sentences. So here’s some help in eliminating unnecessary words: a list of phrases that you can put on the chopping block, and what you can replace them with.
Despite the Panda update and a general consumer shift toward trusted sources, many online publishers are still finding that quantity is more profitable than quality. Any marketer that wants to win the long game knows that you can’t retain customers or persist in the search engines without quality, so we find ourselves in a catch-22.
Earlier this week I realized that I’ve been writing about marketing for almost a year. As a writer, I knew of only one way to celebrate this occasion.
So Panda hasn’t battered your website for thin, useless or duplicate content. You’ve taken the necessary steps to “Panda-proof your website.” Blogs are a great way to drive traffic and build brand awareness, but there are other types of content you can offer your visitors besides blogs. Here’s a list of some types of Panda-proof content that you can add to your website that your visitors will love.
Incredibly, some businesses have failed to acknowledge Penguin. Some have been penalized. Others cease to exist in searches. Those black hat SEO tactics that somehow worked in the past will no longer pay off in the future. Read about how a renowned SEO expert thinks we should stop link building and start “link earning” instead.
If you possess both a sense of social awareness and an Internet connection, you know talk of Go Daddy’s Super Bowl commercial oozes from the Web kind of like that attention-grabbing, smooch-induced saliva leaked from Bar Refaeli and Jesse Heiman’s locked lips. (The buzz also oozes from websites the way your brain seeps through your ears after watching the commercial too many times.)
Everyone says content is extremely important for SEO. But why? Here we examine Search Engine Optimization (SEO) with Google as the primary example.
At the heart of your content marketing strategy should be quality, useful and up-to-date content that your audience will find interesting enough to share with friends and family. You can publish bulks of content each week to get higher search traffic, but if your readers don’t like your articles, they won’t be your fans. If they quickly leave your pages, Google will lower your rankings, so it won’t help your marketing efforts in the long run. Original content with valuable information for your prospective customers will. But you can easily lose track with all the tasks, ideas and plans you need to do. Here are five tools that can help you stay organized and improve your content marketing strategy’s results.
Opening Statements: I’m making a case against bad grammar. Any company truly engaged in content marketing has a blog, because blogs are proven to attract customers. When done right, blog posts are composed of phrases that pay: 57% of companies surveyed by HubSpot have acquired a customer through a company blog. And the more a… Read more »
Ah, the internet. It’s become such an integral part of our society that I rarely, if ever, sit back and reflect upon its marvels: the speed, the ease, and the accessibility first come to mind, but the thing that most astounds me is the sheer amount of content. Every 24 hours, two million blog posts… Read more »