Yesterday morning, while perusing Twitter, I came across this tweet on my timeline: This statistic, which signifies the power, popularity, and prevalence of Facebook, surprised me. Of course, Facebook has become a societal symbol, an icon of the current zeitgeist. Spawned by an undoubtedly brilliant yet somewhat enigmatic college student, it has an alluring, almost… Read more »
Posts Tagged: email marketing
Four Examples of Excellent Email Marketing
I, like everyone else, am deluged by emails on a daily basis: emails from clothing companies, printed publications, online publications, Groupon, the list goes on and on. The overwhelming majority of the time, I simply glance at these emails without reading (or caring to read) the content. But every now and again I receive an… Read more »
What Groundhog Day Teaches Us About Successful Calls to Action
While I was reading through emails on my iPhone last month, I noticed a theme throughout several emails, ranging from those I received from political campaign managers to those from clothing companies. All of these emails employed language that conveyed a sense of urgency: said campaign managers and retailers attempted to inspire me to spend… Read more »
