As marketing professionals, it’s important to stay current, so it’s extremely important to follow the evolution of paid, owned, earned and shared media. The boundaries between the original three were rigid. There were no fluid lines; everything had its own little corner in the marketing universe. This was the traditional breakdown:
Welcome to the new Mainstreethost podcast! In each episode we talk about current events in the office, break down recent happenings in the industry, and give some SEO tips. We want your interaction as well, so make sure you tune in to find out how to win free services.
Last week I highlighted the importance of adding visuals to your WordPress posts. Including images and videos in a blog post can effectively improve your blogging outreach make your blog a bit more appealing for not only current and potential customers, but search engines too. For this week’s Tip of the Week, I’m going to… Read more »
Last year we wrote our first Veterans Day blog post and we’re excited for this year’s post, paying tribute to one of our fellow employees and Army veteran, Patrick Allen. Pat is an SEO consultant with Mainstreethost and prior to joining our team, he served over five years in The United States Army as a… Read more »
Though this is 2012, Internet marketing is still underrated. Your website can rank on the first page of Google until the cows come home, but if your page is too outdated, then it is a wasted effort. Aligning your business goals with your site design & marketing strategy could be the best thing to ever… Read more »
Surely, Target has always taken pride in its innovative marketing campaigns. From quirky television spots to social media interactions, the retail giant rolls out something new and creative for each and every season. This fall is no exception. A couple of weeks ago, Target released this 30-second free fall appropriately entitled, “Falling for Fall,” in… Read more »
As I sipped on my Friday morning cup of Dunkin,’ perusing sites such as Mashable, Fast Company and AdAge—to name a few—the news that Facebook CEO Mark Zuckerberg announced that his social networking site reached 1 billion monthly active users dominated the headlines. So I continued reading, jumping from site to site to examine several… Read more »
Content is king: it’s the ubiquitous phrase that has become synonymous with SEO. It is no secret that updated, searchable content appeals to not only potential customers, but also search engines. Blogs are a profound way to increase your overall web presence, build a formidable audience, promote social engagement and, of course, get more pages… Read more »
Whether you’re a webmaster, an SEO or a business owner with a website, Google’s Panda and Penguin updates shouldn’t be anything new to you. In February of 2011, Google unleashed the Panda, which targeted websites and content farms, penalizing for low quality, unoriginal content. In April of 2012, Google threw a Penguin into the mix;… Read more »
In case you were wondering why the number of likes on your Facebook business page plummeted dramatically last Wednesday night, you are not alone. No, a large mass of fans and supporters haven’t jumped ship. Have no fear. Somewhere on CNN’s homepage Thursday, read an ever-important breaking news story entitled, “Facebook cracking down on fake… Read more »
