If you run a non-profit organization or are raising money for a charity or non-profit cause, it’s time to ride the wave of the future and learn all there is to know about crowd fundraising (also known as crowdfunding). Harnessing the power of the Internet and the unparalleled reach of social media, crowd fundraising is revolutionizing the way non-profits run their campaigns, with a pointed emphasis on the value of smaller donors as opposed to mega donors.
Foursquare’s no longer a gamified social check-in app, and Kmart’s new ad will make you “ship your pants.” Here’s what happened in marketing during the week of April 8.
Keeping a keen eye on your finances and staying up to task on various responsibilities is easier said than done. While every dollar your spend can make a huge difference, there are several useful mobile applications you can use to better your business and flourish in today’s fast-paced, competitive, on-the-go environment. Apple has a page dedicated to iPhone apps specifically made for business.
Last week I highlighted the importance of adding visuals to your WordPress posts. Including images and videos in a blog post can effectively improve your blogging outreach make your blog a bit more appealing for not only current and potential customers, but search engines too. For this week’s Tip of the Week, I’m going to… Read more »
Every holiday season some of the top brands treat us with a number of heartwarming, attention-grabbing seasonal ads, created to get our joyful juices flowing in the spirit of Christmas. From Coca-Cola to Budweiser, the brands we come to adore always find a way to deliver thoughtful and inspirational marketing via traditional advertising platforms.
Thanksgiving Weekend is, of course, a time to reflect on everything we are grateful for. An extended weekend for most, you likely reveled in the spirit of family and friends, delectable dishes and desserts, and an overwhelming amount of football. As I returned to the weekly grind on Monday, sleep deprived yet eager to get… Read more »
It is no secret that the majority of businesses are seeking ways to market their brand via Facebook and Twitter, with each site becoming an integral aspect of their marketing strategy, whether it’s to attract future leads or to build relationships and target an audience. Due to their irrefutable success and constant growth, both Facebook… Read more »
The complexity of social media continues to be somewhat of a thorn in the sides of a number of brands. In a blink of an eye, back when Twitter was gaining more and more traction and Facebook had already asserted itself as a social-media juggernaut, Instagram exploded in popularity and relevance — as did Pinterest,… Read more »
Surely, Target has always taken pride in its innovative marketing campaigns. From quirky television spots to social media interactions, the retail giant rolls out something new and creative for each and every season. This fall is no exception. A couple of weeks ago, Target released this 30-second free fall appropriately entitled, “Falling for Fall,” in… Read more »
As I sipped on my Friday morning cup of Dunkin,’ perusing sites such as Mashable, Fast Company and AdAge—to name a few—the news that Facebook CEO Mark Zuckerberg announced that his social networking site reached 1 billion monthly active users dominated the headlines. So I continued reading, jumping from site to site to examine several… Read more »
