Before reading any further, note: this blog post is not directed at anyone or any website in particular. It does not apply to everyone. The sole purpose of this post is to educate and make recommendations to website and business owners who aren’t properly optimizing their website, capturing leads, or appealing to potential clients.
It’s no secret that most businesses have websites. It’s also no secret that a lot of these websites suck. Whether it’s because of poor design or poor on-page elements, there are always things that can be done better (this blog is no exception). Modifications or updates are always beneficial. But when does redesigning your website become the necessary alternative to continual changes?
In a recent blog post that I read (I can’t remember the source), the author states that one will rarely see complete overhauls on branded-business websites with heavier traffic. Rather than complete redesigns or overhauls, these websites stick to constant tweaks, minor design changes, and other small revisions. This method works (and works great) if your company is well-known and recognized and is a go-to for content, videos, photos, and other things. Clients / visitors are going to navigate these sites regardless because they know what they want, have trust in the business / website, they know specific services / content exist, and they know it will be provided regardless of the site’s design (even if it means they need to click through a couple extra pages to get to what they want).
This does not work for everyone though. If you run a smaller business and do not have a sizeable following, wowing your site’s visitor with a unique design, capturing on-page elements, and EXCEPTIONAL SEO can mean the difference between an immediate bounce and a conversion (inquiry, sale, contact). Most small businesses do not have the resources or the knowledge to do this on their own, which is why their website and its SEO (for the sake of this blog post) SUCK.
In today’s age of online marketing, there are educated professionals who can take a business’ online presence from nothing to something with methods that have proven beneficial. If your website design and online marketing strategy fail to deliver results, you are doing something wrong. Why not let a seasoned professional work their magic on your website and give your business a better online presence? At the pace the ecommerce world and the online world are moving, it is smarter to address this sooner rather than later. There are new technologies and marketing platforms introduced almost daily so it is nearly impossible for a business owner to keep up with this and their business (it’s even tough for marketing professionals).
Does your website and SEO strategy need help?
-Post by Craig Kilgore: SEO with Mainstreethost