Last week, Google took a step toward claiming its stake in the video-sharing industry. The search giant launched YouTube Capture for iPhone, an app that allows users to quickly and efficiently take videos using their phones, upload them to YouTube, and share them via numerous social media platforms such as Facebook and Twitter.
While YouTube is among the most-visited websites in the world, social-sharing video apps such as Viddy and SocialCam have recently emerged as two of the top candidates to become the Ă˘Â€ÂśInstagram for Video.Ă˘Â€Âť Brands such as Red Bull and General Electric, among a host of others, took to either Viddy and SocialCam to churn out their branded video content. Several other top brands have followed suit, a trend that I believe will only continue in the coming year.
Although video, particularly candid videos shot directly from oneĂ˘Â€Â™s mobile device, has begun to play a major role in some of the top brandsĂ˘Â€Â™ marketing strategies, YouTubeĂ˘Â€Â”the king of online videoĂ˘Â€Â”took some time to thwart the competition.
All about Capture
Before I get into a brief rundown of CaptureĂ˘Â€Â™s features, hereĂ˘Â€Â™s a quick look at some of YouTubeĂ˘Â€Â™s most telling statistics from 2012:
- More than four billion hours of YouTube videos viewed monthly
- 72 hours of video uploaded to YouTube each minute
- 500 years of YouTube videos watched every day on Facebook while more than 700 YouTube videos shared on Twitter each minute
- More than 20 percent of global YouTube views come from mobile devices, with traffic tripling in 2011.
YouTube is undoubtedly synonymous with online video and the release of Capture only points toward the obvious shift to mobile. Mobile video will continue to soar in the coming year, according to VzaarĂ˘Â€Â™s Adrian Sevitz. Sevitz predicts that it will Ă˘Â€Âśsurpass 50 percent of all mobile trafficĂ˘Â€Âť in 2013.
YouTube Capture provides anyone with an iPhone with a quick and easy way to record and share videosĂ˘Â€Â”for free (all you need is a YouTube account). The app prompts users to sign in via YouTube upon opening the app for the first time. From that point on, YouTube Capture is ready to shoot after one click.
Images courtesy of iTunes
After connecting to your accounts (you can also sign in through Google+, Facebook and Twitter), youĂ˘Â€Â™re ready to record. Capture reminds users to rotate their phones horizontally prior to shooting to make sure videos do not fall victim to Ă˘Â€Âśvertical video syndrome.Ă˘Â€Âť
When youĂ˘Â€Â™re done recording, youĂ˘Â€Â™re ready to upload. Before you upload your video, though, you can select your desired privacyĂ˘Â€Â”whether you want your video to be public, unlisted (so anyone with a link can view) or private. You can also easily select which social media platform (Google+, Facebook and Twitter) you want to post to.
Furthermore, a simple editing tool allows you to select color correction and stabilization to enhance the video. You can trim the video to whatever length you see fit, and add free Ă˘Â€ÂśYouTube SoundtracksĂ˘Â€Âť to spice up your film.
Could this be the future of the video camera for the iPhone?
“We think it serves a number of use cases a lot better [than the iPhone video camera],” Andy Berkheimer, YouTube Capture engineering manager, told Mashable. “Particularly spontaneity: when you see something going on, you want it.Ă˘Â€Âť
While youĂ˘Â€Â™re able to post videos to YouTube via third-party apps and the default video camera on the iPhone, Capture does all of that for you in far fewer clicks.
How do they stack up?
Now, Capture isnĂ˘Â€Â™t its own social network like its top competitors, but the number of YouTube users by far trump that of Viddy (39 million users) and SocialCam (56 million monthly users). So wouldnĂ˘Â€Â™t that make Capture the unanimous choice?
The app allows for seamless and immediate sharing to Facebook, Twitter, Google+ and, of course, YouTube. Whereas for Viddy and SocialCam, users need to be signed inĂ˘Â€Â”for the most partĂ˘Â€Â”to post and view videos.
For example, SocialCam prompts users to accept its Terms of Service and allow it to access your Facebook profileĂ˘Â€Â”almost like a detour. With Capture, your videos are made available to the sites people are already visiting on a daily basis.
Not too long ago, I added both Viddy and SocialCam to my selection of apps. I wanted to be cool, adapt to an emerging trend and be one of the first of my friends to utilize what many anticipate to be the next big thing in social mediaĂ˘Â€Â”video sharing. While I havenĂ˘Â€Â™t pulled the trigger and deleted Viddy and SocialCam from my iPhone, Capture has made its way onto my home screen, perhaps for good.