Editor’s note: This resource was originally published in June of 2014, and has been updated to provide you with the latest social media image dimensions for 2015. To see how much has changed since 2014, you can view our previous infographic here.
We understand you’re busy. You can’t spend all of your time scrounging around the internet for simple information.
Social media sites are continuously updating and changing their profile and cover photo dimensions, layouts, and dimensions for uploading photos – it’s all just too much information to memorize.
However, being that high-quality and creative imagery is imperative to your social media marketing success, it’s important that you know the proper dimensions for each network you use.
That’s why we decided to gather the information for you, keeping it all in one, continuously updated place for your convenience. Pretty handy, huh?
We thought so, too.
P.S. Get all the proper image dimensions for these 8 social networks in the infographic below, plus view all the dimensions in our continuously updated Google Doc here. (Don’t forget to bookmark it!)
For easy access to the information you’re looking for, click on one of the following to jump to that section:
Facebook understands the importance of visual advertising and offers the opportunity to boost your posts for a fee. However, there is a 20% text rule to these ads because Facebook requires the visual image to be prominent. This rule is focused on providing a positive user experience and preventing advertisers from publishing overly promotional or spammy content.
High-quality imagery shows your audience that your business is legitimate, reputable, and pays attention to the details (no matter how small).
Profile and Cover Photos
These photos represent your brand on Facebook. The profile photo may be a small square, but it can make a big impact.
Most businesses will use this space for their logo, rather than a person’s photo. However, if your business is run by you and only you, using a photo of yourself might not be a bad idea.
Pro Tip: Knowing the placement of the profile photo within the cover photo area is useful when you want to incorporate your profile photo as a part of your cover design, like some brands have done.
Rather than writing your own post, sometimes it’s just as effective to share an interesting and relevant post from someone else. These images appear both on your timeline and in most of your followers’ News Feeds.
Similar to shared images, shared links are also an effective way to share content, but offer a few more elements that you can edit when sharing on Facebook. When you share a link, you can choose an attention-grabbing small square or large rectangular image to go along with the link’s headline, URL, and brief description.
Pro Tip: Sharing images and links help you post content relevant to your business when you may not have time to create your own, and if you share your customer’s content, that’s an even better way to connect with your audience via social media.
Twitter has recently become an extremely popular customer service and experience tool for businesses. Customers can tweet an issue, compliment, or just simply share their experience via a short 140-character message in a matter of seconds – if your business is tagged in a tweet, you certainly want to ensure that your brand is represented properly.
Profile and Cover Photos
Your profile photo will be visible on your profile, in-stream, and next to a link in the “Who to Follow” box. Most businesses use this as a place for their logo because it is seen practically everywhere: when you tweet, when others retweet your tweet, when their retweet gets retweeted, and so on.
Your cover photo, however, is only seen when a user clicks to your profile – but that doesn’t diminish its importance! It’s a large photo across the top of your profile, so you’ll still want it to be a high-quality photo that represents your brand.
Pro Tip: Cover photos are a great place to describe what your brand does, display a new product, or to use as a free advertising place!
Twitter may have a limit of 140 characters, but you can also use visuals to assist in representing your brand and sharing your content on Twitter.
Attaching a photo to your tweet does take away 22 characters (because it needs the URL to link to the photo), but tweets with images are more than a third more likely to be retweeted.
You can’t make separate images for Twitter and TweetDeck since it’s the same social platform and everything you post on one site will show up on the other (there’s no way around it).
However, you still want to take into consideration the way that your Twitter header image will appear on your TweetDeck header because they do vary a bit in size. If there’s text in your image that you want people to be able to read easily, you’ll want to take extra care in making sure it’s readable on both platforms.
Pro Tip: As long as you don’t center your text or important imagery in yourcover photo, everything should look fine.
Google+ may not be the top social media platform, but Google is certainly one of the top search engines. When a user performs a Google search for your business, elements of your Google+ profile, such as your location and reviews, will likely be listed, as well as a link to your recent posts on Google+ (where applicable).
Profile and Cover Photos
When a user searches for your business on Google, a link to your Google+ profile will sometimes show up in conjunction with your website. Keeping this in mind, you’ll want to ensure that your profile image is high-quality and that you have recent posts available for viewing. Also note that even though you upload your profile photo as a square, it will display on your page in a circle.
Regarding your Google+ cover photo, as with most cover photos, it’s the largest image at the top of your profile, so you’ll want clear and creative visuals to portray your brand.
When sharing on Google+, you have the option of what “circles” you want to share with. Circles are your followers grouped together based on certain information (like friends, colleagues, etc.).
You can also share links with any circles you choose, as well as link your post to your site. By linking the post, it will pull a photo from the site and add it to your link in a small square format.
Pro Tip: You can create circles based off of your followers’ specific demographics to target your content to your followers more directly.
Although it’s technically a social media platform, Pinterest is also an amazing search tool. With 90% of the pages being external links, Pinterest has proven to be wonderful at driving referral traffic.
This is one of the few platforms that don’t have a cover photo, which rests the representation of your brand solely on the shoulders of your profile photo. Similar to Google+, Pinterest’s profile photo is uploaded as a square, but displays as a circle in the top middle of your profile above your name.
Being that Pinterest’s layout is more portrait-oriented, vertically designed pins tend to perform better. When deciding on size, create a pin that caters to what you want to visually represent; larger pins do not necessarily mean you’ll attract more attention.
The first thing you see when you visit someone’s Pinterest profile is their collection of boards. You want to name your boards appropriately, and have cohesive cover photos for each of them. You don’t want empty boards (or no boards), but you don’t want a plethora of boards with no purpose, either.
Pro Tip: Ensure that your first 2 or 3 boards are relevant to your industry or audience. You don’t want visitors to bounce because they don’t understand what your business does or can’t quickly find the information they were searching for.
Primarily for networking with other professionals, LinkedIn is also a resource for businesses to connect with other businesses, prospective employees, and industry leaders. You can choose from a personal profile and business page option (both with free or paid options).
Personal Profile and Background Photo
You should have a respectable, professional photo of yourself for your personal LinkedIn profile.
On LinkedIn, the background photo replaces the “cover photo” at the top of your profile. As an oblong shape, it can be difficult to find imagery that fits the space well – that’s where creating your own visuals comes in handy.
The standard logo for a business page is a small rectangle at the top of the page that displays next to your brand name.
The square logo is what people see when they search for your company.
Business Cover and Banner Photo
Instead of a background, on the business page you can have a cover photo that stretches across your profile under your logo and name/contact info; or you can design a banner image that reaches across 3/4 of the page of your business’ homepage.
Pro Tip: Use a group photo of your employees or the building of your business as your banner photo, rather than a random stock photo.
YouTube is a video-sharing social network that is accessed by users 24/7 on the largest variety of devices, including tablets, phones, desktops, and televisions. It’s extremely important to have high-quality imagery that can be viewed on any size device.
Profile and Cover Photos
A small square profile photo overlays the top left corner of your YouTube page. As important as profile and cover photos are to representing your brand, on YouTube many users will see the videos first; unlike other social platforms where the profile and cover photos are the first images you see.
Pro Tip: Use a group photo of all your employees or the building of your business as your banner photo, rather than a random stock photo.
INSTAGRAM (Updated June 17, 2015)
Rather than sharing statuses or links, Instagram is focused on uploading photos and visuals – which should make the importance of high-quality images blatantly obvious for this social network.
Profile and Cover Photos
As with almost all the other platforms, on the desktop site a profile photo is a circle that shows up next to all of your posts, and at the top left of your profile page. For businesses, it’s a great idea to use your business’ logo here so all of your photos are associated with your brand.
Previously on Instagram’s web version, each profile page had a header comprised of a collage of its rotating photos. As of June 9, 2015, Instagram has updated its profiles, feeds, and hashtag pages, with a flat, minimal design, lacking a header image.
Pro Tip: This is a great place to show your company culture, what happens “behind the scenes” of your business, the processes of creating your products, etc.
Tumblr is about sharing thoughts, articles, images; basically anything. Images are (as usual) an important aspect of this social network, but there is more text-based content associated with Tumblr, as well.
You want to have your profile photo successfully represent your brand; however, the photo doesn’t show up on Tumblr nearly as often as your username does. It will appear as a small thumbnail next to your posts and next to the “follow” button on your page.
Depending on the theme you choose, your photo will show up in different places on your profile. And there are no cover photos on Tumblr.
Pro Tip: You might want to place your business’ logo directly on the photos you upload to increase brand visibility and recognition on Tumblr.
Get all the proper image dimensions for these 8 social networks in the infographic below; or view all the dimensions in our continuously updated Google Doc here.
Now that you’ve got the image sizes all in once place, it’s time to conquer the social media world. One network at a time: